Experience

• 

  Entercom

  • Baltimore, Maryland Area

  • Account Executive - New Business Development

    • 2016 - 2018
    • Baltimore, Maryland Area

    CBS RADIO (Merged 11/2017 with Entercom)BRANDS: WLIF Today's 101.9 • WWMX MIX 106.5 • WJZ-FM 105.7 The Fan • Orioles Radio Network • HFS • CBS RADIO 1300 • Smart Reach Digital • Radio.com • Eventful• Responsible for direct new business development, maximizing cluster share of agency avails and incremental/year over year lift on direct and agency accounts. Key agency win: increased inherited $75,000 annual account to $85,000 in year one and $100,000 in year two. Key New Business win: won a presumed small non-profit account and incrementally grew to a total annual spend of $20,000 in radio and mobile.  Quick mastery of Entercom’s broad portfolio of broadcast digital and event solutions facilitated the creation of highly focused integrated marking campaigns tailored to work with the client’s budget, solve identified pain points, increase lead/revenue generation and maximize ROI leading to a satisfied and loyal client Cultivated new revenue share & station partnerships such as the Kegs & Corks Festival which generated $35,000 in revenue in the first year between revenue share and sponsorship sales.  Shepherded the client development process from uncovering qualified prospects, to discovery meetings, creation of custom marketing campaign proposals, contract negotiation, and campaign roll-out to completion and account management to grow relationship and increased sales. One example was taking a non-profit downtown theater from non-profit stations to a first year incremental digital and radio investment of $20,000.

• 

  The Baltimore Sun Media Group, The City Paper

  • Baltimore, Maryland Area

  • Multimedia Account Executive

    • 2014 - 2016
    • Baltimore, Maryland Area

    Recruitment & Real Estate SpecialistInitially responsible for reestablishing a base of classified line clients which had resulted in a loss of at least $130,000 in 2014 since losing an in house line rep. Through research, cold calling and follow through I successfully reactivated long dormant clients, established weekly with existing clients and established new business. I consistently exceeded established goals for my first three months leading to increasing responsibility over time to include Special Sections, Classified Display, All Real Estate - ROP & Classified, as well as Retail ROP. Over the course of one year I increased my average weekly revenue by 1000%.Established new source of Recruitment and Real Estate revenue by expanding the use of the City Paper Social Media Pages on Facebook and Twitter for Job & Rental Advertising. One employment client went from an occasional $200 spend to an average of $500 per month and growing. RESPONSIBILITIES- Managed all aspects of the sales and account management process from initial prospecting and needs analysis to campaign design, negotiation, sales agreement and campaign execution. - Identify, evaluate and develop strategies to cultivate new business and expand existing business with a multi-platform advertising portfolio including City Paper & Baltimore Sun Media Group Print Advertising, Digital Advertising and Marketing Services, Social Media and Event Sponsorships.- Create custom marketing and sponsorship proposals based on the client's specific goals, objectives and budget.- Effectively generate new business opportunities through cold calls, calling on inactive accounts and maintaining an awareness of new businesses in Baltimore.- Deliver customized sales presentations in person or by phone- Utilize the Salesforce CRM to track daily activity and keep on top of opportunities.

• 

  All-Win Short Sale Solutions

  • Pikesville, Maryland

  • Short Sale Negotiator

    • 2013 - 2014
    • Pikesville, Maryland

    Established and cultivated relationships with realtors and worked with sellers to collect and refine documentation in order to initiate, negotiate and successfully close short sales. Utilized customer service skills in building trust with listing agents and sellers and sales skills to encourage cooperation and keep the process in motion with mortgage lenders. Utilized writing and editing skills by drafting marketing emails and formatting a monthly newsletter from the owner in the Constant Contact and Zoho online programs. Cultivated business for myself and the company as whole through consistent results, genuine care for the client, constant communication, persistence and follow through which resulted in more business more files from current agent partners, direct referrals and buyer’s agents signing on as listing agent partners.Increased bottom line with a peak of 12 approvals in one month, an average of 5 closings a month, successfully selling buyer’s agents on using our sister company for closings and negotiating record fees for our services.

• 

  Barnes & Noble

  • Pikesville, MD

  • Digital Sales Lead, Bookseller

    • 2011 - 2014
    • Pikesville, MD

    Managed digital department under the oversight of the store managers. Ensured that all store employees were trained in the basics of Nook sales, functionality and promotions. Responsible for department merchandising, keeping up-to-date on new products, software updates, promotions etc. and communicating these to customers and store personnel. Increased Nook sales by inviting and encouraging booksellers to invite on-the-fence customers to weekly Nook classes where they could put a device in their hands. This was a successful closing method every time. Improved attachment average by ordering popular and discounted accessories into the store, merchandising them in high traffic areas, highlighting them at Nook Classes and to frequent customers.

• 

  Adecco Staffing, USA

  • Baltimore, Maryland Area

  • Administrative Consultant

    • 2010 - 2011
    • Baltimore, Maryland Area

    As an employee of Adecco Staffing, I held multiple two to six month assignments at major companies in the Baltimore region in administrative roles. Purchasing Specialist Administrator - Johnson Controls, Rosedale, MDChange Management Associate - Constellation Energy, Baltimore, MDClient Services Specialist - T. Rowe Price, Owings Mills, MD

• 

  Ritz Camera & Image

  • Baltimore, Maryland Area

  • Retail Store Manager

    • 2009 - 2010
    • Baltimore, Maryland Area

    Increased imaging sales by 70% by establishing relationships with community businesses and schools, training associates in relational and building customer loyalty through contests and special promotions.#1 sales person in the district first full month and first quarter with company. Maintained a top five status throughout. Maintained customer satisfaction by resolving any service or product complaints quickly and kindly.

• 

  National Book Network

  • Lanham, MD

  • Marketing and Account Management Assistant

    • 2007 - 2008
    • Lanham, MD

    Liaison between NBN Sales and Marketing departments and client publishers ensuring open communication, proof-reading quarterly catalogs and running presentations at quarterly sales meeting Served as acting junior account manager for smaller distribution clients.Organized and facilitated bi-monthly launch meetings between distribution clients and NBN sales and marketing teams.

• 

  Hachette Book Group

  • New York, NY

  • Special Markets Coordinator

    • 2005 - 2006
    • New York, NY

    Increased sales by searching out new business, drafting PowerPoint presentations for sales calls, maintaining customer database and organizing mailings of sales materials, catalogs and book samples, processed orders, handled incoming requests and serving as a liaison for the department manager.Coordinated with various departments within the company to facilitate sales and customer service.Increased account sales by successfully handling all day to day account management as well as in choosing samples that fit customers needs and writing pitch letters to promote my suggestion.

• 

  New York Post

  • New York, NY

  • Classified Sales Assistant

    • 2004 - 2005
    • New York, NY

    Streamlined resources and increased productivity through the creation and maintenance of in-depth Excel reports that enabled the Classified Sales Director to monitor department sales and activity.Supported the legal advertising sales department. Successful filled in as Inside Legal Sales Executive for 2 months while colleague was on disability.