Experience

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  Platform Media & Management Inc.

  • Canada
  • Advertising Services
  • 1 - 100 Employee

  • Chief Strategy Officer

    • Mar 2020 - Jan 2021

    Throughout my time at Platform, I worked alongside the President to grow our internal team, our roster of talent, and our revenue to double (+) the size, helping to shape Platform into the leading Influencer Marketing Agency with exclusive talent in Canada. In addition to managing our top talent, I oversaw the sales team (our talented campaign managers), helping to mentor, motivate, drive sales and bring in new business opportunities. Simultaneously, I worked with over 1000 brands (on over 2500 campaigns) of varying scale and size, helping them to create strategic, impactful and successful Influencer Campaigns.

  • Senior Campaign and Growth Manager

    • Apr 2018 - Mar 2020

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  Golin

  • United States
  • Public Relations and Communications Services
  • 700 & Above Employee

  • Account Director

    • Dec 2016 - Feb 2018

    Clients at Golin included Unilever brands (Magnum Global, Flora, Stork, Surf), Danone (Oykos yogurts), Great Western Railways, Kenwood, npower and Dorco razors.Day-to-day I provided strategic counsel to clients and guided my account teams to deliver timely and quality work. I coordinated our in-house teams (planning, creative, analytics, digital, social, PR) and agency partners to create strong insights-led, fully-integrated campaign plans and ensured they were executed successfully from start to finish. Other responsibilities included overseeing talent contracting and management on varying scales (micro-influencer up to celebrity); new business strategy, planning and pitch processes; managing account finances including budgets, forecasting, invoicing, team hours; managing global level activity such as the development of integrated toolkits, cascading activity to markets around the world and project evaluations; and line managing associates which included objective setting, mentoring and formal performance reviews.

  • Senior Account Manager

    • Aug 2016 - Dec 2016

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  MERCIECA

  • London, United Kingdom

  • Account Manager

    • Mar 2016 - Jul 2016
    • London, United Kingdom

    At Mercieca I managed accounts for the UK's leading home appliance brand, Beko and their premium range Grundig, as well as social media accounts for Brooks Running and the UK's number one sticky-tape brand Sellotape.

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  MSL UK

  • London, United Kingdom

  • Senior Account Executive

    • Mar 2015 - Mar 2016
    • London, United Kingdom

    At MSLGROUP UK I managed the account for one of our largest consumer clients, the Mexico Tourism Board. This included a two month gastronomy partnership with the UK's iconic department store, Selfridges; a Restaurants Festival exchange program in both the UK and France with world renowned Michelin star chefs; premier partnerships for both the World's 50 Best Restaurants awards and the World Travel Market 2015; and overseeing EMEA projects, centrally managing France, Italy, Spain and Germany. I also managed the Bosch Power Tool Accessories account, working closely with our German PR and Digital agencies to execute campaigns, and supported one of our top luxury beauty brands, Dolce & Gabbana, on seasonal beauty launches, coordinating celebrity spokesperson interviews and providing media relations support.

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  MSLGROUP

  • France
  • Public Relations and Communications Services
  • 700 & Above Employee

  • Account Executive

    • Oct 2013 - Feb 2015

    During my 2.5 years at the MSLGROUP Toronto offices, I worked for a range of consumer brands in the fashion & retail, home & garden, food & drink, beauty and lifestyle space including RONA Home & Garden, Indigo, TJX Canada (Marshalls and Winners), Tim Hortons, and various P&G brands and campaigns including Olympics ("Thank You Mom"), fragrances (Escada and James Bond), haircare (Vidal Sassoon), oral care (Crest & Oral-B), fem care (Tampax & Always) and family care (Bounty). Holiday Campaigns in 2013 and 2014 for Indigo resulted in two IABC Ovation awards of Excellence.My former employer has stated the following about me - "Carolyn has exemplary influencer relations skills and is an agency 'go-to' for media relations savvy having built strong relationships with lifestyle, beauty, home/design, news and tech media across Canada. Carolyn lives and breathes client passion every day; she played a lead role in winning an Indigo IABC Award of Excellence for their Holiday 2013 campaign – driving the team to hit over 1 billion impressions; she lead the launch of the Marshalls Calgary grand opening exceeding the goal by 250%, and plays an integral role in providing strategic councel on all of her accounts. Carolyn is known within the agency for her pleasant demeanor, collaborative leadership and her eagerness and ability to coach others"

  • Account Associate

    • Jun 2012 - Sep 2013

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  University of Ottawa

  • Teaching Assistant

    • Sep 2010 - Apr 2012

    Assisted my professors in teaching Communications classes to first and second year students during my Masters

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  Carolyn's Couture Closet

  • Ottawa, Canada Area

  • Owner

    • Jun 2011 - Jan 2012
    • Ottawa, Canada Area

    Carolyn's Couture Closet launched after I received a grant from the Ministry of Ontario for writing a favourable business plan for a start-up company. The business model can be described as "owned consignment", where people could lend designer outfits and make a commission every time their garments rented. The company earned a significant amount of local media exposure and the business opened up other amazing opportunities for me such as participating in events that encouraged women in entrepreneurship, and supporting local charities with donations from the business.