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Carolyn Eggert profile image

Carolyn Eggert

Owner at
Intro Book
Seasoned marketing executive with expertise in integrated marketing, public relations, and event management.
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Location
Newtonville, Massachusetts, United States, US
Skills
  • Integrated Marketing
  • Marketing
  • Public Relations
  • Event Management
  • Blogging
  • Show all
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Bio

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Carolyn Eggert is a seasoned marketing professional with 30+ years of experience in integrated marketing, public relations, event management, and content strategy. She has held leadership positions at Family Friends Boston, People Magazine, Dana-Farber Cancer Institute, and Beth Israel Deaconess Medical Center.

Experience

    • Owner

  • Family Friends Boston
    • Partner
      • 2014 - Aug 2022

    • Co-Founder
      • Apr 2013 - Aug 2022

  • People Magazine
    • Stringer
      • Nov 2000 - Jan 2008

      Researched, pitched and wrote human interest, medical, crime and entertainment articles for People Magazine, Boston Herald, Boston Magazine, Patriot Ledger, Philadelphia Magazine, Connecticut Magazine, Newton and Brookline Magazine.

  • Dana-Farber Cancer Institute
    • Assistant Director - Media Relations
      • Mar 1995 - Jan 1998

      Partnered with clinical, research and development departments to determine and meet communications needs. Rebuilt relationships with local, national and international media following major institutional crisis. Member of Dana-Farber/Partners CancerCare marketing team responsible for launching new entity and creating website. Worked with high profile patients to ensure confidentiality and manage press inquiries. Liaison to development department. Supervised of Director of Communications for Jimmy Fund and Development Writer

  • Beth Israel Deaconess Medical Center
    • Community and Patient Relations Associate
      • 1987 - 1993

      Directed first major marketing campaigns that included print and electronic advertising. Developed award-winning annual reports and other collateral materials. Partnered with development staff on initiatives including events, donor recognition. Served as speechwriter, media relations liaison and event manager.

Education

  • 1980 - 1984
    Boston University
    Bachelor's degree, Marketing Communications
  • 1977 - 1980
    North Quincy High School
    High School, College Prep
  • Crisis Prevention Institute
    Dementia Care
  • UMass Collaborative Leadership

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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