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Carolyn Edwards is a seasoned marketing professional with 24+ years of experience in public relations, marketing strategy, and event management. She has held various leadership positions, including Area General Manager at Simon Property Group and Senior Marketing Manager at Prime Retail, LP. Edwards has a strong educational background in Mass Communications from Westfield State College and Liberal Arts and Science from Holyoke Community College.

Experience

    • United States
    • Real Estate
    • 700 & Above Employee
    • Area General Manager
      • Sep 2017 - Present

    • General Manager
      • Sep 2010 - Present

    • Area General Manager
      • Sep 2010 - Present

    • Senior Marketing Manager
      • Feb 2000 - Present

      Marketing the only outlet shopping center in Western Masschusetts.Oversee the day to day implementation of strategic marekting plan, tourism and group sales partnerships. Prepare annual budget and marekting plan, coordiante and oversee media campaign with central media buying source.

    • Senior Marketing Manager
      • Feb 2000 - Present

      Manage and supervises day to day implementation of strategic marketing plan for outlet shopping center in Berkshire County. Areas of responsibility included research, development and implementation of marketing events and sales promotions, tourism and group tour initiatives, public relations, guest services, merchant relations and fiscal reporting duties including budgets and variance reports.

    • Assistant General Manager
      • Apr 1993 - Feb 2000

      addition to other duties.

    • General Manager/Marketing Director
      • Feb 1993 - Feb 2000

      of a wide variety of marketing, management and operational activities for a community shopping center (Fairfield Mall) including public relations, sales events and promotions, tenant coordination, media buying and planning, specialty leasing and financial reporting. Property management of annual combined budget of $2.4 million and a staff of twelve. As of June 1999, multi-property management was assigned serving

    • Marketing Director
      • 1993 - 2000

    • Field Manager
      • Apr 1989 - Apr 1993

      Direct supervision of office and field staff in Central and Western Massachusetts service area. Maintained volunteer recruitment, training and retention programs to implement fundraising development, special event and promotions. Community education and communication activities designed to raise an annual $1.5 million dollars

Education

  • 1984 - 1986
    Westfield State College
    Bachelor of Arts, Mass Communications
  • 1982 - 1984
    Holyoke Community College
    Associate Degree, Liberal Arts and Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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