Experience

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  Nova Biomedical Corporation

  • Marketing Specialist Ii
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  Nova Biomedical

  • Waltham, Massachusetts, United States

  • Marketing Specialist

    • Mar 2020 - Present
    • Waltham, Massachusetts, United States
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  Advanced Instruments, LLC.

  • United States
  • Biotechnology Research
  • 400 - 500 Employee

  • Marketing Specialist

    • 2016 - Oct 2019

    Lead the execution of marketing and communication campaigns from strategy to launch. Develop marketing collateral including brochures, web content, signage, and digital marketing. Partner with graphic designers and content sources to build appealing and effective communications to generate traffic and leads. Maintain company website and manage email campaigns, as well as track and report key metrics. Plan and coordinate marketing events, advertising, and campaigns with product managers.- Contributed to an across the board increase in web site activity and requests in 2018- Defined and streamlined the content and design review process- Designed 10x10 trade show signage and 20x20 booth to simplify and improve message effectiveness- Implemented and designed email nurture campaigns to develop underutilized soft leads- Executed targeted email marketing campaigns including content development and tracking metrics (via Salesfusion) - Reorganized marketing files and naming conventions to quicken access to critical content- Developed management reporting in Excel to improve tracking by lead source and inside sales activity

  • Marketing Associate (Hired full time after 3 months in a contract role.)

    • 2015 - 2016

    Position supporting the Communications and Creative Design Department:-Execute targeted e-mail marketing campaigns to audiences of 100's to 5,000+, including outreach list management and content development.-Manage, design, and produce print and electronic marketing materials and promotional items.-Oversee maintenance of the website, Google Analytics, and advertising submissions.-Develop marketing projects as needed, including research, development, and execution of a new 20x20 trade show booth.-Collaborate and coordinate on new website and photo/video shoots and resulting media.-Implement and execute PR strategy for 2 new product launches, including press conference, at 2016 AACC trade show.

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  Newton Chiropractic and Wellness Centre

  • PR Consultant

    • May 2014 - Jun 2015

    Contracted to advise and support the center’s public relations efforts:-Design eye catching and effective flyers for events.-Support marketing development and execution.

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  Judith Bowman, Author - Protocol Consultants In...

  • Publicist

    • May 2014 - May 2015

    Contracted to plan and execute a book and speaking promotion campaign:-Secure articles and editorial opportunities in business and other appropriate publications.-Book speaking opportunities with local and national associations and groups. -Plan and prepare for social media messaging.

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  McNeil, Gray & Rice Strategic Communications

  • Publicist (hired as an Account Representative after only 18 days as an intern)

    • 2009 - Jul 2014

    • Provide account support for 5 B2B PR campaigns, consistently surpassing clients’ publicity goals.• Uncover editorial opportunities, maintain positive relationships with editors• Lead successful results of product placements and press conference attendance• Draft press releases, email and follow...

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  Norwood Dance Academy

  • Public Relations Advisor/Dance Teacher

    • 1996 - Jun 2014

    Design and develop all marketing materials. Communicate with prospective students’ parents: -Organize promotional events resulting in increased enrollment by 25%.-Teach dance steps and technique, choreograph routines, and pick costuming and props.

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  Audio Video Design

  • Sales and Marketing Assistant

    • 2005 - 2008

    Provided support to the Sales, Marketing, and entire company projects:-Wrote and edited wining submissions to Crestron 2005 Best Total Home Technology Solution Integration Award and Luxury Living 2006 Platinum and Gold Awards. -Co-led tradeshow booth creation and logistics for monthly Lunch and L...

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  Bright Horizons Family Solutions

  • Construction and Accounting Administrative Assistant

    • 2004 - 2005

    Supported the Construction and Accounting Departments:-Expedited data entry for Construction and Accounting departments-Facilitated reconciliation and tracking for all construction invoices and vendor profiles.

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  Regis College

  • Wedding Coordinator (Concurrent with undergrad studies)

    • 2002 - 2003

    Won the role of running on campus weddings and properly representing Regis College to alumni and guests:-Direct wedding rehearsals and orchestrate weddings to ensure a successful event.-Arranged 300-person chapel, catering to individual needs of the priest, wedding party, photographers, and guests.

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  Rodman Ride for Kids

  • Events and Fundraising Administrative Assistant (Concurrent with undergrad st...

    • 2002 - 2003

    Part of a two person team to oversee all planning, development, and events:-Oversaw volunteer relations, developed thematic idea for volunteer letters.-Developed messaging in face of the Pan-Am ride donation allocation scandal.-Coordinate logistics, volunteers, check-in, and VIP’s for a one-day b...

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  Parker and James Communications

  • Pro Bono Account Executive/Administrative Assistant/Receptionist

    • 2001 - 2001

    -Participated on team honored with the Merit Bell Ringer Award for statewide Department of Developmental Services campaign.-Selected to serve as Account Executive for pro bono account Boston Children’s Theatre.-Secured Fox 25, local newspaper, calendar, and event coverage; wrote press releases, m...