Experience

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  TIAA

  • Chicago, Illinois, United States

  • Content Creator & Strategist, Enterprise Content Strategy

    • Feb 2023 - Present
    • Chicago, Illinois, United States

    Lead development and production of wholly new digital and print publication, TIAA TMRW. Partner closely with editorial team to plan and edit articles, incorporate SEO, create multichannel promotional content and ensure on-time, quality production and distribution. Produced two editions within six months. First edition swept Gramercy Institute’s 2023 Financial Content Marketing Awards for retirement and multinational categories as well as overall “Best of Show.”

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  CAL Content

  • Arlington Heights, IL

  • Owner

    • Jan 1998 - Present
    • Arlington Heights, IL

    Educate and consult on content marketing, content strategy and content best practices. Write and edit content.Developed content marketing webinar for ACES: The Society for Editing that attracted a record number of ACES members.

• 

  Thryv

  • Editorial Manager, Content Strategy

    • Apr 2022 - Dec 2022

    Led team responsible for SaaS provider's content marketing efforts; supervised team activities, workflow and quality. Developed story ideas, wrote and edited copy and managed editorial calendar. Responsible for publishing SEO-optimized blogs, guides, ebooks and articles.Created first company content inventory, writing style guide and proofreading guidelines. Built and launched new Asana workflows to improve content process. Identified WordPress tags and stylistic features to improve, working with Dev team to fix.

• 

  Family Office Exchange

  • Chicago

  • Managing Director, Knowledge Center

    • Nov 2019 - Feb 2022
    • Chicago

    Led content strategy, development and curation team, aligning content with audience needs and business goals. Wrote and edited thought leadership content. Absorbed proprietary research, marketing and event programming during times of turnover.Built internal taxonomy, metadata and repository to house and access content. Created, launched, promoted and produced entirely new pandemic-response program in 20 days. Oversaw content and creative development for annual 80-page thought leadership publication, avoiding 200% production cost upcharge and reducing YOY costs 34%.

• 

  Northern Trust Corporation

  • United States
  • Financial Services
  • 700 & Above Employee

  • Head of Corporate Content Strategy

    • Jan 2015 - Mar 2019

    Managed high-performing team developing content and thought leadership supporting corporate and business unit marketing goals. Led corporate content strategy and development for publishing-focused, redesigned website. Developed audience-based messaging platforms for strategic sales initiatives and internal awareness around technology progress. Established long-term evolution toward strategic content marketing. Initiated and lead two corporate-wide Content Councils to unearth enterprise-wide content operations solutions and drive content marketing strategy adoption. Won highest company honor for role in deploying revised corporate brand messaging with net-zero budget impact.

  • Communications Manager

    • May 1998 - May 2015

    Responsible for producing the corporation’s annual report, working with C-suite members to develop annual publication strategy and content. Led corporate marketing team responsible for producing marketing communications for Northern Trust’s institutional audiences across print collateral, digital content and direct mail. Guided global institutional advertising process from creative development through media planning. Chosen to lead change management and implementation for enterprise-wide initiatives, from first-ever formal marketing planning process to multiple messaging, voice and visual rebrand rollouts.

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  Margie Korshak, Inc.

  • Chicago

  • Account Supervisor

    • Oct 1996 - May 1998
    • Chicago

    Developed, researched, wrote and oversaw collateral material production for clients such as a quasi-governmental financing agency, commercial real estate companies and professional services firms. Created direct mail campaigns, advertising and marketing collateral for clients. Pitched story ideas to trade and business publications, ghostwrote articles for SMEs. Optimized media opportunities for subject matter experts. Produced press kits and coordinated media coverage for press conferences, groundbreakings and other events.

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  Daily Herald

  • Arlington Heights

  • Staff Writer

    • Sep 1991 - Oct 1996
    • Arlington Heights

    Covered daily crime news through close working relationships with dozens of police and fire departments in the Fox Valley and Lake and Cook counties, Illinois. Co-authored a weekly crime and justice column on internal law enforcement issues. Led paper expansion in two new markets. Reported on local events/issues in three towns and township-wide park district. As a stringer, covered five Cook County school districts and reported on various events across paper's entire coverage area.