Experience

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  Coco Republic

  • Sydney, New South Wales, Australia

  • ANZ Organisational Change Lead

    • Nov 2023 - Present
    • Sydney, New South Wales, Australia

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  eHealth NSW

  • Sydney, New South Wales, Australia

  • Change & Engagement Lead

    • Oct 2022 - Oct 2023
    • Sydney, New South Wales, Australia

    Established and executed organisational-wide change and engagement within complex ICT healthcare environments, supporting the $3B spend portfolio, dedicated to driving excellence in supplier governance and digitising the procurement lifecycle process to align with NSW Government procurement reform.

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  YWCA Australia

  • Sydney, New South Wales, Australia

  • Director, Communications & Engagement

    • Mar 2020 - Jun 2022
    • Sydney, New South Wales, Australia

    A member of the executive team, responsible for developing and implementing strategies to drive engagement and change management across a diverse community of stakeholders, community members, media and Government agencies to increase revenue and the positive profile of the organisation. Managing a national team with portfolios including communications, marketing, digital media, public policy and advocacy, employee engagement, fundraising, major events, membership and corporate partnership activities to serve community needs and drive organisational priorities.

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  Cazham Communications

  • Sydney, Australia

  • Strategic Communications Consultant

    • Apr 2019 - Mar 2020
    • Sydney, Australia

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  UNSW

  • Australia
  • Higher Education
  • 700 & Above Employee

  • Senior External Relations Business Partner - Division of External Relations

    • Nov 2017 - Apr 2019

    As a member of the leadership team, I designed and established the newly formed External Relations shared service, leading the executive Business Partner teams across faculties and divisions. I was responsible for ensuring that the newly formed Division delivered on its service promise and commitment to customer excellence and satisfaction, driving the prioritisation and development of marketing, communications and student recruitment initiatives.

  • Communications Program Director - UNSW Strategy Office

    • Jul 2016 - Nov 2017

    Reporting to UNSW's Chief of Staff & Vice President, delivering strategic communications to drive positive employee engagement and outcomes for a range of strategic and transformational enterprise-wide initiatives. Responsible for developing and implementing a co-ordinated strategic employee communication program to build awareness, understanding and adoption of the ambitious ten year strategy (UNSW 2025 Strategy). • Principal accountabilities include: establishing a comprehensive program of activities for internal communication across UNSW to support the delivery of the 2025 Strategy, providing strategic communication advice and services to the UNSW Management Board, partnering with change colleagues to ensure alignment of messaging, and development and management of a cascading communication program.

  • Director, Marketing & Communication - Faculty of Engineering

    • Sep 2015 - Nov 2017

    Accountable for the strategic and operational alignment of key university and faculty functions of marketing, student recruitment and development, including creating, leading, overseeing and evaluating innovative plans and strategies delivering clear business outcomes and improving the reputation of UNSW Australia.• Principal accountabilities include: strategy/business planning, brand management, staff and team management, marketing services, marketing communications, digital marketing, market research, internal communications and stakeholder engagement.

  • Marketing Manager - Faculty of Engineering

    • May 2011 - Aug 2015

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  Cazham Communications

  • Strategic Communications Consultant

    • 2009 - 2011

    Contracted to develop and implement strategic marketing and communication initiatives, directly contributing to the improvement of brand awareness and the reputation of organisations. • Key activities comprise of: branding, experiential, digital, marketing/advertising, special event and media relations assignments.• Assignments and outcomes include the development of brand revitalisation strategies, development of marketing and PR strategies, development of positioning framework and value propositions.• Clients include: ModelCo, World Wildlife Federation, Activision, Channel Zero, Genzyme, ResSleep and American Medical Solutions.

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  Burson-Marsteller

  • North Sydney

  • Corporate & Brand Campaigns

    • 2004 - 2009
    • North Sydney

    February 2008 – July 2009 Strategic Advisor May 2006 – July 2007 Manager, Corporate & Brand Campaigns PracticeApril 2004 – May 2006 Senior Associate, Corporate & Brand Campaigns PracticeMember of the Senior Leadership Team, responsible for delivering measurable business results to clients through a full range of consulting and communication disciplines, such as: • Marketing Communication: Brand planning and value building strategies and tactics, including product publicity, third-party endorsements, major sponsorships, in-store promotion and communication programs• Event Management & Production: Coordination and execution of small, medium and large scale shows, events and conferences with focused expertise in all aspects of event production from sales to implementation• Media Relations: Including strategy and message development, audience targeting, editorial/buy campaigns, media training and interactive media opportunities • Significant experience in developing and implementing Internal Communication, Corporate Communication, Issues Management and Crisis Preparedness and Management • Clients include: Football Federation of Australia, Australian Defence Forces, Cadbury Schweppes, KRAFT Australia, Allergan Healthcare (BOTOX), ModelCo, Jetstar, Gold Coast Tourism, Tourism New Zealand, Jim Beam, Kimberly-Clark, Henkel, Mitsubishi Motors and LG Electronics

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  Office of the Prime Minister of Canada | Cabinet du premier ministre du Canada

  • Assistant to the Director of Appointments

    • 1998 - 2000