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Caroline Ulbrich, Founder & CEO of Versilia Solutions, is a visionary leader in the airline retail industry. With a strong foundation in international business and a proven track record of driving growth and innovation, she has established Versilia Solutions as a leading provider of bespoke airline retail programs and products. Her expertise spans business strategy, operations management, and change management, with a keen eye for maximizing financial performance and enhancing passenger satisfaction.

Experience

    • Founder & Chief Executive Officer
      • Apr 2016 - Present
      • United Kingdom

      As the Founder and CEO of Versilia Solutions, I lead an independent provider of industry-leading airline retail programs and products. Leveraging our extensive retail expertise, global supplier network, advanced technology platforms, and specially designed training tools, Versilia Solutions delivers bespoke solutions to airlines worldwide. Our commitment lies in understanding the intricate challenges of airline retail and offering the most effective solutions to our clients.Our innovative retail programs are meticulously crafted to not only maximize financial performance but also enhance passengers satisfaction. At Versilia, we proudly serve both full-service and low-cost airline customers. Our dedicated teams collaborate closely with our clients, providing either a fully managed retail service or targeted improvements in specific areas. We are driven by a passion for excellence and a relentless pursuit of delivering unparalleled value to the aviation industry.

    • CEO Gate Retail Onboard
      • Oct 2010 - Apr 2015
      • Switzerland

      Founded, and successfully established Gate Retail Onboard (GRO), a newly created brand and subsidiary company of gategroup. Positioned the business for success by responding to the airline trends in the mature markets and by capturing the growth of the low cost airlines in the emerging markets. Full P&L and Balance Sheet responsibility, reporting to the gategroup CEO, and part of the gategroup Executive Management Team. In 2015, GRO had a global presence covering 5 continents with offices in Sao Paulo, Mexico City, Chicago, Toronto, Oslo, Madrid, Zurich, London, Tokyo and Melbourne and with sales in excess of €300 million.

  • Gate Total Solutions
    • Luton, United Kingdom
    • Managing Director
      • May 2008 - Oct 2010
      • Luton, United Kingdom

    • General Manager
      • 2005 - 2008

    • Director, Continuous Improvement Division Europe
      • Jan 2004 - Jun 2005

    • Manager, Process Excellence (PE)
      • Feb 2001 - Dec 2003

  • GATE GOURMET FRANCE SA
    • Mulhouse Area, France
    • Manager, People Development
      • Jun 1999 - Jan 2001
      • Mulhouse Area, France

  • LSG SKY CHEFS Buenos Aires
    • Buenos Aires, Argentina
    • Account manager for Lufthansa, Air France and VIP flights
      • May 1997 - May 1999
      • Buenos Aires, Argentina

Education

  • 2020 - 2020
    Harvard Business School
    6 Week Leadership Programme, Disruptive Strategy
  • 2008 - 2009
    IMD (International Institute for Management Development) - Business Programs
    Master of Business Administration (M.B.A.), Organizational Leadership
  • 1993 - 1997
    Ecole Hôtelière de Lausanne
    Bachelor of Science (B.S.), International Hospitality
  • Invensis
    Black Belt Lean Six Sigma Certificatio

Suggested Services

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Industry Focus. “Airlines and Aviation”

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