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Caroline Poser

Marketing Communications Consultant at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Various clients, multiple industries: freelance/contract (some are NDA)</span>
Intro Book
Marketing communications consultant delivering demand generation and lead generation services.
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Location
Massachusetts, United States, US
Skills
  • Demand Generation
  • Lead Generation
  • Marketing
  • Marketing Communications
  • Sales Enablement
  • Show all
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Bio

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Caroline Poser is a seasoned marketing communications consultant with 10+ years of experience in demand generation, lead generation, and sales enablement. She has worked with various clients across multiple industries, producing customer reference content, blog posts, and solution briefs. Caroline also has experience as a project manager at IBM and a marketing consultant at The Macfarlane Group.

Experience

  • Various clients, multiple industries: freelance...
    • Greater Boston Area
    • Marketing Communications Consultant
      • Apr 2014 - Present
      • Greater Boston Area

      Aside from case studies, blog posts, and solution briefs, I produce customer reference content briefs and questionnaires, asset templates, and promotional copy, e.g., infographics, social posts, and email series. I also write demand-generation surveys and telequalification guides (for sales).

  • Self-employed writer/author
    • Personal writing experience
      • Jun 2006 - Present

      Author, Boy to the World!, 2015; Snakes, Snails, and Puppy Dog Tales, 2010; What Would Mary Do?, 2007; MotherMorphosis, 2006Columnist, Nashoba Publications, 2006 – 2015PR Liaison, Bay State Brawlers Roller Derby, 2019; Ronnie Earl &amp; The Broadcasters, 2008Correspondent, Lowell Sun, 1999 – 2000...

  • IBM
    • Client Reference Program Manager
      • May 2006 - Mar 2014

      Project managed client references (WebSphere Brand, 2006 – 2013 and Big Data and Analytics Category, 2013 – 2014).• Published “Success Starts Here,” monthly newsletter that features corporate communications about references and metrics across all IBM categories and brands, keeping more than 2K su...

  • Ascential Software
    • Ascential Software/IBM
    • Account Development Representatitive
      • Mar 2004 - Apr 2006
      • Ascential Software/IBM

      IBM Information Integration Solutions Group, 5/05 – 4/06Ascential Software, 3/04 – 5/05 (when the company was acquired by IBM)• Drove qualified opportunities into the sales pipeline via cold calling, inbound follow up, and event recruiting• Researched and developed targeted prospect lists for pro...

  • The Macfarlane Group
    • Groton, Massachusetts, United States
    • Marketing and Sales Consultant
      • Jul 1996 - Feb 2004
      • Groton, Massachusetts, United States

      Marketing: Researched, wrote, and edited promotional and technical material.Sales: Researched prospects and generated leads through B2B telemarketing, targeted cold calling, and email outreach.

Education

  • Boston University
  • Bentley College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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