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Bio

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Caroline Moore is a seasoned marketing professional with a strong background in content creation, writing, and editing. She has 5 years of experience as an Associate Creative Director at Capital One, where she led brand creative and managed marketing campaigns. Caroline holds a Bachelor's Degree in English with concentrations in Creative Writing/Film Studies from the University of Delaware.

Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Associate Creative Director | Brand Creative
      • Feb 2023 - Present

    • Sr. Copywriter | Brand Creative
      • Sep 2018 - Feb 2023

    • United States
    • Insurance
    • 1 - 100 Employee
    • Manager of Marketing and Communications
      • Apr 2018 - Sep 2018

      • Manage the content creation for all B2B marketing campaigns and lead the creative direction working collaboratively with the internal and external designers• Led integrated marketing activities, including promoting webinars and campaigns on blog, social media channels and website• Write assets (infographics, white papers, ebooks, guides, etc.) and articles for B2C channels• Manage editorial style guide, and edit and proof all copy as needed• Assist with additional writing such as: Press releases; Speaking engagement proposals; Sales support materials• Create content for and manage the company blog and social channels

    • Content Specialist
      • Dec 2015 - Apr 2018

      • Write B2B and B2C marketing content such as infographics, white papers, ebooks, landing pages, video scripts, sales presentations, emails, postcards, fliers, direct mailer pieces and ads, including the MarCom award winning Healthy ‘Ed’ition Campaign• Working as creative lead on several marketing campaigns and collaborating with inside designers and outside vendors to create uniquely conceptual assets• Planning, implementation and upkeep of Armada Articles blog; write blog posts about healthcare, gap plans, recruitment, retention, travel insurance, and circulate posts on social channels• Manage and write monthly member communications and quarterly member postcards to boost member engagement • Upkeep of the company’s social channels: Facebook, Twitter and LinkedIn• Proofread all copy to ensure brand quality and consistency

  • Golden Blues A'cappella Group
    • University of Delaware, Newark, De
    • President
      • May 2014 - May 2015
      • University of Delaware, Newark, De
  • eZanga
    • Middletown, Delaware
    • Content Marketing Intern
      • Sep 2014 - Dec 2014
      • Middletown, Delaware
  • ReadWave
    • Global
    • Staff Writer
      • Jun 2014 - Aug 2014
      • Global
  • Prestwick House
    • Smyrna, Delaware
    • Publishing and Editing Intern
      • Aug 2013 - Aug 2014
      • Smyrna, Delaware
  • Arora Hills Baracudas
    • Clarksburg, Maryland
    • Swim Coach
      • May 2013 - Jul 2013
      • Clarksburg, Maryland
    • Choral Teacher Intern
      • Aug 2010 - May 2011
      • Clarksburg, Maryland

Education

  • 2011 - 2015
    University of Delaware
  • 2007 - 2011
    Clarksburg High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Writing and Editing”

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