Experience

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  University of New Orleans

  • Greater New Orleans Area

  • Operations Coordinator - The School of the Arts

    • Jun 2018 - Present
    • Greater New Orleans Area

    Responsible for marketing and strategic partnerships related to enhancing recruitment and engagement with the The School of the Arts. Helping to organize and coordinate the School of the Arts performance and exhibition season with community awareness campaigns and partnerships, as well as buildin...

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  CM Branding & Graphic Design

  • Greater New Orleans Area

  • Independent Creative Director

    • 2004 - Present
    • Greater New Orleans Area

    As the creative director of CM Branding, Caroline brings a keen intuition to target a clients’ needs quickly and creatively and bring to life a company’s true image and identity. She has been the cornerstone in the design of a wide range of projects from Internet marketing and web development to ...

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  Relative Humanity

  • New Orleans, Louisiana, United States

  • CEO

    • Mar 2019 - Jan 2023
    • New Orleans, Louisiana, United States
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  HitPath

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • CMO

    • Dec 2012 - Jul 2015

    - Responsible for brand development, market positioning and growth- Product development and user experience, overseeing UI design and feature enhancements- Strategic sales development- Overseeing custom design projects for client service offerings- Involved in business development planning

  • Marketing and Creative Director

    • May 2009 - Dec 2012

    As the Marketing and Creative Director of HitPath, Caroline is responsible for working with every aspect of the HitPath product. These include: Initiating and overseeing company brand and market presence, as well as working closely with the development team, both overseeing, analyzing and designing a friendly and intuitive user experience with in the HitPath Software. Her broad range of experience as both manager of large design and development teams, project management, team development and company brand culture is fully utilized to help make HitPath the leading enterprise solution for the performance marketing industry.HitPath is the fastest growing affiliate marketing and data tracking software in the Industry. It is not just a platform, but a full tracking solution that brings an uncompromising level of accuracy and reliability, within a flexible and scalable hardware architecture. A fanatical dedication to quality customer service, and a feature-rich product that includes custom reporting and administration, easy to use third party pixel and creative asset management consoles are just a few of the benefits that differentiate HitPath from its competitors.

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  The Better Image Company

  • Art Director

    • Jul 2003 - Jan 2010

    Contract Designer, worked on various projects involving Branding, web design, video and photo art direction and Marketing collaterals

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  Horizon Marketing Group, Inc.

  • Creative Director

    • Nov 2001 - Apr 2009

    As the Creative Director at Horizon Marketing Group, responsible for overseeing and building the design and production team. Created procedure and operations guidelines. Worked closely with the sales and marketing strategy teams, to present and produce high quality concepts to potential and exist...

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  C&C Design

  • Partner

    • Apr 2000 - Nov 2001

    Partner Design studio, created Print and web solutions for various local, regional and international companies.

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  SRQ Magazine

  • Sarasota, Florida Area

  • Graphic Designer

    • Nov 1998 - Dec 1999
    • Sarasota, Florida Area

    Ad Design and production. Work also included logos, corporate packages, collateral materials and poster designs for local businesses and organizations.

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  Computer Associates

  • Sarasota, Florida Area

  • Graphic Designer

    • Jun 1997 - Nov 1998
    • Sarasota, Florida Area

    Print and interface designer for Opal product. Marketing promotions, packaging, Trade show graphics and custom Opal GUI Interface designs