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Caroline Lejeune profile image

Caroline Lejeune

Freelance Art Director at Clemenger BBDO, Rebel Sports, Digital Prod, TRP Agency, Mr Simple, Biologi, NAR Represent
Intro Book
Seasoned art director and graphic designer with expertise in brand positioning strategies, advertising, and web design
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Location
South Melbourne, Victoria, Australia, AU
Skills
  • Direction Artistique
  • Graphisme
  • Graphic Design
  • Emballage
  • Web Design
  • Show all
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Bio

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Caroline Lejeune is a seasoned art director and graphic designer with extensive experience in brand positioning strategies, advertising, and web design. She has worked with various clients across Australia and internationally, delivering robust visual solutions. With a strong foundation in art direction, digital design, and branding, Caroline has honed her skills in creating engaging campaigns and products. Her expertise spans multiple industries, including fashion, luxury, and lifestyle. Caroline holds a Master's degree in Design & Visual Communication and a Diploma of Visual Communication from renowned institutions.

Experience

  • Clemenger BBDO, Rebel Sports, Digital Prod, TRP...
    • Australia
    • Freelance Art Director
      • Dec 2019 - Present
      • Australia

      Art direction, Digital design, Branding, User interface design, Catalogues

  • Vim + Zest
    • Byron Bay
    • Freelance Art Director
      • May 2019 - Dec 2019
      • Byron Bay
  • Psychwire
    • Byron Bay
    • Web / UI designer
      • Sep 2018 - Apr 2019
      • Byron Bay
  • TripADeal
    • Byron Bay
    • Freelance Graphic Designer
      • Jun 2018 - Aug 2018
      • Byron Bay
  • Mr Simple - Sidelife
    • Byron Bay
    • Art Director chez Mr Simple - Sidelife
      • Sep 2017 - Jun 2018
      • Byron Bay

      Online content and campaigns, products launch, graphic content development for the Brands represented by Sidelife : Mr Simple, Simple Watch Co, Herschel, Electric California.

  • Art director Freelance
    • Australie
    • Art Director / Graphic Designer
      • Nov 2013 - Oct 2017
      • Australie

      Art direction and graphic design. My skills include: brand design and strategy, web design, fashion photo shoot art direction, catalogue art direction and layout, applications design, pattern illustration. Clients : Clemenger BBDO, NAR Represent, Lazybones, BARE juice, Rove design, Sophie Moran, ...

  • Creatives SA
    • Switzerland
    • Art Director
      • Oct 2012 - Nov 2013
      • Switzerland

      Main clients : Philip Morris and Nestlé.For Philip Morris : Brand clients acquisition strategy, events design, communication designNestlé : Social media strategy and animation, applications and mini website design

  • Fullsix
    • Région de Paris, France
    • Senior Graphic Designer
      • 2011 - Sep 2012
      • Région de Paris, France

      Reshaping of l'Oréal Professionnel website, Developping graphical lines for mini products websites, Competition and reshaping for the French football federation website

  • DigitasLBi France
    • Région de Paris, France
    • Graphic Web Designer
      • Aug 2010 - Sep 2011
      • Région de Paris, France

      Digital graphic designer, mainly working on luxury brands : Lancôme ( implementations on existing website, work on the new one, Newsletters, mini-sites for products launches), Chanel, Longchamp, Baccarat but also Nestlé, Nissan.

  • Freelance
    • Région de Paris, France
    • Junior Art Director / Graphic designer Freelance
      • Oct 2009 - Aug 2010
      • Région de Paris, France

      Brand creation ( strategy, branding, packaging), Advertising, banners, catalogues.Clients : Circles group ( insurances ), Vai vai ( drinks brand creation ), Simone & Georges ( clothes )

  • W&Cie
    • Paris
    • Junior Art Director
      • Sep 2008 - Sep 2009
      • Paris

      Corporate and institutional advertising : Education ministry, RFF, Adrexo, Sodexo

  • LEG
    • Paris
    • Assistant Art Director
      • Sep 2007 - Dec 2007
      • Paris

      Working mainly for SFR, one of the main phone companies in France, developing the brand communication inshore and on the web.

  • Publicis Consultants / Verbe
    • Assistant Art Director
      • 2007 - 2007

      Corporate edition for brands such as Renault, Total, Monoprix

  • McCann Erickson
    • Paris
    • Assistant Art Director
      • Jul 2006 - Sep 2006
      • Paris

      Working for clients such as Lipton, Martini, Nestlé (cereals)

Education

  • 2007 - 2009
    Intuit Lab
  • Penninghen

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