Experience

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  Artilleriet Interiors AB

  • Interior Designer

    • Oct 2022 - Present

    ● Design and project manage Artilleriet custom kitchen concepts in Sweden and internationally.● Design, present and install 360 degree interior design schemes for private and corporate clients.● On a day-to-day basis, work closely with Tre Sekel fine carpentry on scheme development, production and installation of projects.● Build and maintain customer relationships.● Source and maintain relationships with partners includingfine carpentries, material-, kitchen- and furniture suppliers.

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  Roland Mouret

  • London, Storbritannien

  • Senior Marketing Coordinator

    • Apr 2018 - Mar 2021
    • London, Storbritannien

    ● Define and execute the multi-channel marketing strategy covering brand-, retail and wholesale aspects of the business. Ensure campaigns are aligned with product launches and stock levels.● Lead all wholesale related marketing activities with partners incl. Net-a-Porter,Selfridges, Bergdorf Goodman. Attend Paris market- and fashion weeks to meet with account representatives. Travel globally to execute activations.● Concept and execute retail partnerships and events with collaborators including industry figures, members clubs, hotels and concierges.● Create and execute the social media strategy including acquisition, product launches and campaigns applying paid social and paid search activations on various social platforms.● Global budget management.● Analyse data and ROI of campaigns to strategically plan ahead.● Oversee the production of marketing assets and content, work closely withcreative teams on design developments.

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  Boutique 1 Group LLC

  • London, Storbritannien

  • Marketing Executive

    • Oct 2016 - Mar 2018
    • London, Storbritannien

    ● Develop and execute the multi-channel marketing calendar including all key campaigns for group stores, align internal teams throughout the process.● Plan and execute designer collaborations and brand partnerships.● Content & editorial:● Content creation for Social Media. Support with the influencer program and day-to-day Social Media activities.● Work with Managing Editor to research and write content for the website.● Concept and execute events including in-store-, PR- and partnership events.● Monitor and evaluate the success of seasonal marketing activities.● Build brand awareness and drive customer acquisition for the UK groupstores including Boutique 1 London, Missoni, Paul & Joe, and April’s café.

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  Bally

  • Switzerland
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Global PR and Events Coordinator

    • Jun 2016 - Nov 2016

    ● Create global press assets such as collection- and product decks.● Collate and create the global PR reports.● Plan and execute global events including press presentations, partnership events and in store events.● Budget and time management.

  • Global Junior Marketing Coordinator

    • Sep 2014 - Jun 2016

    ● Work closely with merchandising, digital- and creative teams to produce marketing content (communication stories) and other creative assets● Together with the Global Marketing Manager, implement the brand´s marketing strategy through working on global projects such as business development activities, campaigns and brand partnerships● Day-to-day coordination of projects, aligning internal global teams. This includes time- and budget management ● Manage the Global Marketing Calendar: define and create communication stories and oversee the communications channel planning online and offline● Define product USPs and merchandise names● Support and coordinate agencies and the global visual merchandising teams in concept definition, production and installation of the global window display● Gather and analyse relevant qualitative and quantitative data from internal and external sources on market trends, competitors and clients.

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  House of Dagmar

  • Stockholm, Sverige

  • Marketing & PR Intern

    • Jun 2013 - Sep 2013
    • Stockholm, Sverige

    Marketing- and PR internship at the head office of the Swedish fashion brand House of Dagmar. ● Assist the Marketing Director in all day-to-day activities and projects including preparing presentations, doing research and analyse the market● Updating the brand's social media account● PR/ Events: prepare and assist during events such as fashion shows (Stockholm Fashion Week), press days and campaign shoots. Report media coverage and manage the showroom

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  Varg Ltd

  • London, Storbritannien

  • PR Intern

    • Jan 2013 - Mar 2013
    • London, Storbritannien

    Fashion PR internship at the agency VARG PR, which represents Scandinavian brands including Day by Mikkelsen, Dagmar and Filippa K. Key responsibilities:● Report and analyse media coverage● Day-to-day showroom activities, assisting during press meetings● Management of samples

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  House of Dagmar

  • PR & Marketing Intern

    • Jun 2012 - Sep 2012

    Marketing- and PR internship at the head office of the Swedish fashion brand House of Dagmar.