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Caroline Hewett is a seasoned marketing research professional with over 20 years of experience in the industry. She has held various leadership positions at Ipsos North America, Ipsos Singapore, Ipsos Japan, Ipsos China, and Strategic Marketing & Research, Inc., where she has led teams and delivered results for clients across multiple industries. She holds a Bachelor of Arts degree from Indiana University Bloomington.

Experience

    • United States
    • Market Research
    • 700 & Above Employee
    • Senior Vice President Team Leader
      • May 2021 - Present

      Lead a team of 20 professionals in the development of foundational strategic front-end research for 50-60+ clients across many industries.

    • VP Global Brand Health Leader
      • Mar 2013 - May 2021

      Responsible for the global brand health program supporting the P&G brand clients, in addition to team leader for the MSU service line organization - managing a team of 6 across up to 20+ clients.

    • Vice President
      • Aug 2012 - Apr 2013

      * Oversee the management and relationship of the Procter & Gamble Hair Care, Hair Color, FHR (Facial Hair Removal), and Gillette business relationship; * Responsibilities include internal business and team management, analytics/deliverables, and revenue and profit control;* Assess and proactively work with cross-functional leaders to address internal resourcing needs and capabilities to properly support growing business;* Hire, manage and mentor staff to build cross-product knowledge, industry/marketing and unique client/industry knowledge to advance analytic insights and presentation capabilities; and* Deliver results that produce high levels of client satisfaction and loyalty vs. competition, while providing strategic insights and actionable recommendations that positively affect client’s business.

    • Singapore
    • Market Research
    • 1 - 100 Employee
    • P&G AAIKJ Regional Director
      • Jan 2012 - Aug 2012

      * Strategic Consulting, including business plan & sales strategy development for regional P&G business for NEA, ASEAN, India.* Proactively propose innovation and development in the region for the P&G account.* Manage the P&G P&L for Ipsos Singapore and Japan organizations.* Design and impliment research that assists P&G in its brand building framework.* Oversee a team of research professionals in both the Japan and Singapore offices.

    • Regional ASEAN CPG Director
      • Aug 2009 - Jan 2012

      * Strategic Consulting, including business plan & sales strategy development for regional P&G business for NEA, ASEAN, India, in addition to Singapore CPG.* Design and impliment research that assists CPG clients in their brand building framework.* Prospecting and building CPG business for the Ipsos Singapore office.* Drive Ipsos Marketing strategy for the P&G regional business and the Singapore office.

  • Ipsos Japan
    • Kobe, Hyogo, Japan
    • VP
      • Apr 2007 - Aug 2009
      • Kobe, Hyogo, Japan

      * Strategic Consulting, including business plan & sales strategy development for P&G Japan.* Drive both Marketing and ASI philosophies in the development of the P&G business.* Proactively propose innovation and development of the Japan business.* Manage the P&G P&L for the Ipsos Japan organization.* Design and impliment research that assists P&G in its brand building framework.* Oversee a team of research professionals.

  • Ipsos China
    • Beijing, China
    • Account Director
      • Jan 2004 - Apr 2007
      • Beijing, China

  • Ipsos in North America
    • Cincinnati, Ohio
    • Account Director
      • Jul 2001 - Dec 2004
      • Cincinnati, Ohio

    • Director of Operations
      • Jul 1990 - Jun 2001
      • Indianapolis, Indiana

Education

  • 1987 - 1990
    Indiana University Bloomington
    Bachelor of Arts (B.A.), Communications/Business

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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