Experience

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  Norbain SD

  • United Kingdom
  • Security and Investigations
  • 100 - 200 Employee

  • Content & Vista Marketing Manager

    • Jan 2023 - Present

    I am now juggling two responsibilities- still working on Norbain's content creation, but also I'm back driving the growth of our own brand, Vista CCTV, through marketing campaigns, sales support and content development.

  • Content Marketing Manager

    • Jul 2020 - Present

    I create much of Norbain's written content - articles on key technologies and developments, industry insight interviews with key influencers and our social media posts across LinkedIn & Twitter. I also look after PR and the Vista CCTV website. One of the best things about this role is taking information on supposedly complex solutions and breaking them down to the fundamental benefits for our customers, making the solutions accessible and relevant for our audience.I also love the increased exposure I have to our sales and product teams, providing me with frontline insight, and to our vendor partners, ensuring we promote their innovative solutions.

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  Vista CCTV

  • Bracknell

  • Marketing Manager

    • Feb 2019 - Jul 2020
    • Bracknell

    Vista CCTV is a UK based, trusted manufacturer of security products. We have made it our mission to understand our customers' CCTV security needs. Our solutions offer customers innovative products, using powerful and stable technologies with plenty of support to ensure our customers' projects run smoothly.Our core values are listening, understanding, advising and supporting!In my role as Marketing Manager, I'm responsible for planning & implementing Vista's marketing activities across the year, including:- Creating & implementing the marketing strategy for Vista- Budget management- Developing a new website to reflect the values of the brand- Coordinating marketing activity across all channels, including social media and e-shots- Organising all Vista's events, including Priority Partner events, 'Voice of Customer' and Roadshows- Supporting new product launches through effective communication- Creating an effective customer feedback process- PR managementSee some of our recent work below, including a very exciting animated video for our new Vista Public Viewing Monitor Range.

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  Caroline Cooper Consulting

  • London, Greater London, United Kingdom

  • Marketing Consultant

    • Jan 2017 - Feb 2019
    • London, Greater London, United Kingdom

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  Survey Solutions Limited

  • London, United Kingdom

  • Marketing Consultant

    • Jul 2018 - Oct 2018
    • London, United Kingdom

    I enjoyed this role very much, delivering a website refresh for the team at Survey Solutions. The remit was to produce a clean, contemporary and engaging website solution to replace their existing out of date site. I managed the project from conception through to implementation: Researched current design best practice and assessed the competitor landscape. Identified the target audience along with how to connect with them appropriately. Designed the overall functionality and page layouts. Developed engaging content including all copy. Collaborated closely with the wider business stakeholders throughout. Delivered the site to a timeline and within strict budget parameters.

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  PEPCO Services LLP

  • London, United Kingdom

  • Marketing Consultant

    • Jun 2017 - Dec 2017
    • London, United Kingdom

    PEPCO Services have been getting along very nicely with no specific marketing function to date, but they've identified huge opportunity if their marketing is managed effectively as they grow and that's why I've been engaged. I was responsible for:- Management, revision and delivery of the 2017 marketing plan- Overseeing content creation, including scheduling timely material such as GDPR articles & information for our client base- Reviewing prospect data segmentation, identifying new opportunities and aligning appropriate marketing strategy to each segment-Revising and developing targeted client pitches-Supporting the account management team through delivery of improved print materials-Developing an effective testimonials process to capture client feedback-Reviewing redeveloped website in detail to ensure smooth launch-Writing content for use in articles on website and other marketing platforms-Developing an appropriate and straightforward social media strategy for PEPCO-Developing an event strategy to share consultant expertise with potential and existing clients

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  The Hotel Partnership (THP)

  • Woking

  • Marketing Controller

    • Oct 2015 - Aug 2016
    • Woking

     Built & maintained seasonal online campaigns across website, email and partner platforms. Managed hotel partner relationships, agreeing campaign offers & ensuring partner satisfaction. Worked closely with strategic partners, such as Treasure Houses of England, to offer unique packages. Developed new revenue streams such as our partner gift voucher platform.

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  American Express

  • United States
  • Financial Services
  • 700 & Above Employee

  • Senior Marketing Manager, Consumer Credit Strategy and Small Business Card Products

    • Jan 2009 - May 2010

     Small Business Card Portfolio Management: Re-launch of card product with improved cardmember benefits to reverse the decline of the portfolio. Involved both online and inbound telemarketing channel development as well as upselling existing customers. Ongoing portfolio management including reviewing value propositions, updating customer T’s & C’s, co-ordinating written & verbal customer communications across multi-functions. Developed a focused approach to targeting with Corporate Card, including constructing a clear online journey for business prospects and customers, developing joint landing pages and microsites.  Direct Debit Withdrawal Date Project: Successfully led multi-function project through development and implementation to deliver £570k annual benefit, on schedule & within budget. Involved minimising customer impact through data solutions, customer notification to 198k lending cardmembers, amends to all DD customer touch-points along with full Customer Service briefings & provision of materials.

  • UK Acquisition Manager, Small Business Services

    • Jan 2008 - Jan 2009

     A newly created role at the time, to re-activate acquisition, build market share and accelerate billed business growth. Responsibility for all UK small business card acquisition with a budget of £3.2m and a plan to deliver 13,800 cards in 2008. Designed a long-term roadmap for UK small business cards, liaising with senior management to gain buy in and co-ordinating stakeholder inputs. Built a fully segmented data strategy, incorporating customer spend models across 4 channels, including Telesales, Direct Mail, Interactive and Cross-Sell. Delivered a Telesales channel through an external agency, including development of full RFP and compliance process, from scratch in 7 months. Oversaw the increase of applications within this channel by 400% from launch. Drove an increase in card application approval rates from 22% (May 2008) to 38% (Sept 2008). Delivered a 100% reduction in Direct Mail costs per card acquired through progressive data segmentation. Managed and developed a marketing executive.

  • Channel Acquisition Manager, Global Corporate Card

    • Jan 2005 - Dec 2007

    • Budget responsibility of £2m in 2007 to drive all UK Corporate Card lead generation activity for UK Sales Teams. Achieved an ROI of £100m in new billings volume (30% growth).• Developed a flexible 2007 plan across channels to deliver 75% of UK Corporate Card billings. Actual results drove 85% of billings, bringing in £200m on Charge Cards.• This was achieved through successful segmentation & targeting across 6 UK channels including British Airways partnership, Travel Industry partners, Interactive, existing customer expansion, identification of high volume prospects and Sales Force cold calling.• Relationship management of the database vendor and marketing suppliers, in particular Telemarketing, Direct Mail and online, as well as Sales Force training & reporting of results.• Designed & delivered campaigns which achieved £50m in new book volume for UK Corporate Card portfolio and £65m in new book volume for British Airways co-brand portfolio in 2006.• This equated to 88% of UK Corporate Card billings against a 75% target for marketing channels. • Delivered 126% of planned leads in 2006 through 4 channels – British Airways partnership, external data purchase, Inbound (Online/Telemarketing) and Travel Industry partners.• Developed a highly successful segmented data model increasing prospect to lead conversion rates from 1.9% in 2005 to 2.9% in 2006.• Successfully expanded & tested acquisition to new industries, capturing spend on non-traditional everyday commodities.• Managed and developed a small team.

  • Marketing Manager, Global Network Services

    • Oct 2004 - Dec 2005

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  Citibank

  • Marketing Manager, Payments Products, Australia

    • Nov 2003 - Apr 2004

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  Orange Business Services

  • CRM Manager

    • Nov 2001 - Apr 2003