Experience

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  BowStern Marketing Communications

  • Senior Public Relations Strategist

    • Mar 2024 - Present

    • Primary contact for onboarding and managing relationships with clients. • Develop and implement strategic public relations plans to support client’s goals and objectives.• Cultivate and maintain relationships with key media contacts to secure positive coverage in relevant outlets. • Create compelling press releases, media pitches, and other materials to communicate key messages to target audiences. • Manage and coordinate media events, press conferences, FAM tours, and interviews with company executives. • Monitor media coverage and industry trends to identify opportunities and mitigate potential risks. • Collaborate cross-functionally with internal teams to ensure consistency in messaging and branding. • Provide guidance and mentorship to junior members of the PR team. • Work closely with a leadership to develop breakthrough and actionable communication and channels plans.• Establish strong and collaborative relationships with key department heads and employees across the business including account, creative, digital, analytics, and more.

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  Florida Housing Finance Corporation

  • Press Secretary

    • Feb 2022 - Apr 2024

    • Served as media spokesperson and primary point of contact for the Corporation.• Worked directly with the Executive Director, External Affairs Director, other senior managers, and staff to respond to media inquiries in a timely and accurate manner. • Responsible for developing and executing creative media outreach, public relations and/or marketing campaigns for the Corporation’s programs. • Drafted press release, opinion editorials, and other communications materials as needed.• Managed the Corporation’s social media presence.• Organized the Corporation’s participation in external events.• Developed talking points, presentations, and other materials as needed for external events.• Assisted the External Affairs Director with managing the overall content on Florida Housing’s website. • Acted as contract manager for any public relations contracts.• Developed and managed annual budget for communications activities.• Managed all other aspects of public relations, marketing, and communications for the Corporation.

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  BowStern Marketing Communications

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Public Relations Account Manager

    • May 2019 - Feb 2022

  • Public Relations Coordinator

    • Jul 2018 - May 2019

    • Compose, distribute and pitch press releases to garner positive media coverage in clients’ target markets• Identify key journalists and publications in order to most effectively earn media coverage for clients• Create media contact lists and monitor media coverage for clients in Meltwater and Cision• Assist in the development of strategic marketing plans for each client • Plan, develop, manage and execute special events in both national and international venues• Curate social media content for a diverse body of clients• Collaborate with designing flyers, graphics, evites and other marketing materials

  • Public Relations Intern

    • May 2018 - Jul 2018

    • Wrote media advisories, press releases, talking points, and fact sheets• Crafted strategic messaging to secure maximum media coverage on behalf of clients• Collaborated with team to develop PR strategies and foster relationships with key publics• Researched media influencers and developed customized pitches• Communicated with clients via written correspondence, email, and telephone

  • Account Management Intern

    • Jan 2018 - May 2018

    • Composed monthly and biweekly eblasts on a variety of topics for client promotion • Reworked website copy and landing pages to maximize client engagement with target audiences• Assisted in implementation of local activations and events to drive client awareness within the community• Secured ad placement for clients in a variety of media outlets nationwide

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  FPRA Tallahassee Student Chapter

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • President

    • 2018 - May 2019

    • Managed executive board of seven other members and coordinated bi-weekly team meetings• Created annual and semi-annual goals for student executive board• Directed bi-weekly general body meetings and secured meeting space for 100-200 members• Supervised planning of semi-annual socials• Oversaw planning of semi-annual out-of-town trips• Communicated with student members via weekly email correspondence

  • Vice President

    • Aug 2017 - May 2018

    • Planned two networking trips for 40 members to New Orleans, LA and Chicago, IL• Researched and coordinated all agency visits and hotel accommodations• Served as the point of contact for agencies and hotel personnel

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  FSU College of Communication & Information

  • Tallahassee, Florida

  • Student Assistant

    • May 2017 - Aug 2018
    • Tallahassee, Florida

    • Advised students both academically and personally to achieve their highest potential • Exercised extensive personal communication with a focus on generating productive conversation • Organized and maintained schedules for four advisors and two academic Deans

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  Florida Police Chief's Association

  • Tallahassee, Florida

  • Communications Intern

    • Jan 2017 - Apr 2017
    • Tallahassee, Florida

    • Developed and maintained social media presence, including content engagement and social strategy, as well as conducting outreach with various messaging
 • Assisted in the planning and execution of special events • Created and designed monthly member eblasts• Curated and collected unique stories for seasonal magazine

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  Seafarers'​ House at Port Everglades

  • Fort Lauderdale, Florida

  • Marketing & Events Intern

    • Jul 2016 - Aug 2016
    • Fort Lauderdale, Florida

    • Assisted in developing and maintaining membership database• Coordinated with event planning staff for annual fundraising gala