Experience

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  Fidelity Investments

  • Vice President Squad Lead Personalized Planning & Advice

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  Fidelity Investments

  • United States
  • Financial Services
  • 700 & Above Employee

  • Vice President | Squad Lead Personalized Planning & Advice

    • Jun 2023 - Present

  • Director | E2E CX for Fidelity Goal Booster

    • Feb 2018 - Jun 2023

  • Director | Content Strategy | Fidelity Labs | Fidelity Student Debt Tool

    • Mar 2016 - Feb 2018

  • Principal Content Strategist | Product Incubator | Fidelity Labs

    • Apr 2015 - Feb 2016

    Product research and development for the innovation engine within Fidelity.

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  penmanship ideas

  • Boston, MA

  • Strategy Consultant

    • May 2012 - Present
    • Boston, MA

    I help brands do things to make customers fall in love with them.Companies and brands that have allowed me inside: Zipcar, Virgin Money, Locu, Brainly.com, moo.com, Proverb, Boston Children's Hospital, Scholastic, VISANOW...

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  TripAdvisor

  • Greater Boston Area

  • Associate Creative Director: Global CRM + Social

    • Apr 2014 - Aug 2014
    • Greater Boston Area

    Oh my. We should discuss this one in person.

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  Holland-Mark

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Brand Strategist

    • Oct 2011 - Apr 2012

    I'm the go-to girl for figuring out how to tell the story. However it needs to be told to reach the people it's intended for, I will find a way to tell it.

  • Creative Director, Creative + Brand Strategy

    • Apr 2008 - Oct 2011

    Manage, think, corral, disagree, craft, strategize, write, rewrite, mentor, curate, push back, Google. And keep thinking. This is what creative directors do.

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  Zipcar

  • United States
  • Consumer Services
  • 400 - 500 Employee

  • Freelance Copywriter

    • May 2007 - Feb 2010

    After leaving the full time copywriter position to move agency side (or dark side, depending on your perspective), I continued to produce the lion's share of consumer communications (originating from the home office). It was an exciting time to be with the company, as I was able to work on a plethora of projects, ranging from the corporate monthly newsletter to the in-car communications. If you've ever wondered who writes all those snappy little ditties about how to use the AUX cable, look no further. Those nuggets kept the lights on around here for a while.

  • Copywriting/Marketing

    • Apr 2007 - Apr 2008

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  OTW Advertising

  • Freelance Copywriter

    • Oct 2007 - May 2008

    Copywriting for various marketing/advertising clients.

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  Meredith & Grew

  • Corporate Services Manager

    • Jul 2006 - Apr 2007

    This was my blue period. That time when a bright, bushy-tailed girl leaves college only to find out that she doesn't have the skill set to make copies for other people. That was hard on the ego. Turned out to be an amazing learning experience, though. I started my blog during my time at M&G, ate my feelings, gained a lot of weight in feelings, learned how to communicate in a very, very corporate environment, and how to work my way to the top without taking off my clothes. (Much.) My experience in the space also gave me a new skill that I never wanted to have: writing for corporations and/or writing long copy on subjects I have no interest in. White papers, anyone?

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  LouisBoston

  • Point of Sale Manager

    • 2005 - 2006

    If you want these tales, you have you buy me a cocktail.

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  Deutsch Advertising

  • Media Intern

    • May 2004 - Sep 2004

    I was in media, which was valuable experience because I learned that I didn't want to be in media. So then I moved over to creative. And that was valuable because I learned that being a creative was a club that you had to be born into or you'd never, ever be allowed in. I worked on Revlon, Snapple, Chicklets, and Monster.com and played a lot of ping pong. (I also handed out free Snapple on the streets of Manhattan and learned first hand that people are cruel, free-stuff-hungry maniacs who will do just about anything for a free bottle of high fructose corn syrup.)