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Bio

Carolina Pérez is a seasoned marketing expert who leads innovative campaigns for top clients across diverse industries. With strong proficiency in English and a deep understanding of audience dynamics, she excels in crafting compelling narratives and managing digital communities.

Carolina’s expertise spans digital marketing, social media, and advertising, with a sharp focus on creating engaging, multi-platform brand experiences. Her skillset includes digital media, marketing communications, Web 2.0, community management, online marketing, and mobile marketing.

With extensive experience in the field, Carolina delivers results-driven strategies that help brands grow their online presence and connect meaningfully with their audiences.

Experience

    • Marketing Manager
      • May 2023 - Mar 2024
      • Colombia

      Overseed campaigns for over 50 clients spanning various commercial sectors, including private and government. Managed budget allocation, campaign optimization, and website optimization. Created bi-weekly and monthly reports. Implemented SEO and GMB strategies. Executed paid campaigns in different platforms as Meta, Google, Tiktok and Linkendin, this one for Linkedin Sales Navigator, Outreach - In Mail Campaigns and community increasement and awareness. Also used Apollo and PhantomBuster for lead profiling.

    • SDR, Sales Manager, Organic Trafficker
      • Dec 2022 - Mar 2023

      Managed global hotel clients on platforms like Booking and Airbnb. Developed strategies for paid advertising, organic growth, and email marketing. Utilized tools such as Phantom Buster, Apollo, Yamm, and LinkedIn Sales Navigator.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Traffic Specialist, Marketing Specialist
      • Aug 2022 - Dec 2022

      Created, developed, and executed marketing strategies to attract clients in North, Central, and South America. Managed email campaigns, lead follow-up, and HubSpot. Executed paid campaigns in different platforms as Meta, Google, Tiktok and Linkendin, this one for Linkedin Sales Navigator, Outreach - In Mail Campaigns and community increasement and awareness.

    • Paid Media Specialist, Amazon Specialist
      • Aug 2021 - Sep 2022

      Managed e-commerce operations, including 180-degree digital marketing (ROI, strategies, CRM). Met sales targets and developed strategies. Overseed 25+ Amazon accounts, including FBA and FBM.

    • Colombia
    • Real Estate
    • 1 - 100 Employee
    • Communications and Commercial Management Coordinator
      • Jul 2019 - Jul 2021

      Developed and implemented digital strategies for social media, including paid advertising campaigns. Optimized websites, created content, and provided online consulting. Skills: SEO, SEM

Education

  • LCI Barranquilla
    Digital Marketing
  • Universidad del Norte
    Mass Communication and Periodism

Services

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References

Community

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