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Bio

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Carolina Mora is a seasoned retail executive with 20+ years of experience in store management, visual merchandising, and luxury goods. She has held various leadership positions, including General Manager at Hackett London and East Coast District Manager at Façonnable. Carolina developed strong teams, maintained high customer service standards, and achieved sales growth and shrinkage goals.

Experience

  • Hackett London
    • Aventura, Fl
    • General Manager
      • Dec 2017 - Mar 2019
      • Aventura, Fl

    • France
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • East Coast District Manager
      • May 2015 - Jan 2017

      Managed four stores: 2,500 – 4,500 sq. ft. Developed strong teams devoted to maintaining the highest standards of customer service.Ensured sales team focused on driving business through customer development and consistent client outreach.Maximized traffic conversion and sale opportunities by actively supporting the team on the sales floor.Coached associates and developed managers on best practices in retail management and customer experience.Created and implemented store specific action plans that focused on optimizing sales results. Achieved shrinkage goals in all boutiques.Worked closely with Visual Director to ensure stores maintained merchandising standards. Collaborated with Outlet Manager and Commercial Director to create pricing strategies and promotions to move slow sellers.Generated monthly sales and KPI report for the company and worked on additional projects.Managed and approved payroll hours.Ensured all stores adhered to company policies and procedures.

    • Area Manager
      • Apr 2014 - Apr 2015

      Managed Aventura and Merrick Park locations with a combined team of 12 associates.Ensured excellent customer service and customer loyalty through consistent use of the Faconnable “Standards of Excellence”. Held daily meetings to motivate employees and effectively delivered weekly and monthly touch bases.Coached team on selling techniques and best practices to retain clients.Carried out effective store phone and e-mail campaigns resulting in successful CRM events.Communicated merchandise needs and best sellers to corporate team as needed.Ensured loss prevention policies and procedures were implemented and that discrepancies in stock inventory were investigated promptly. Achieved shrinkage goals in both stores.Reviewed and approved invoices from outside vendors.

    • Boutique Manager
      • Jun 2010 - Apr 2014

      Recruited, hired and trained a dynamic team of six associates.Maintained sales team motivated and focused on driving their business.Achieved store sale increases of 96% over plan on 2010, 25% increase over plan on 2011 and a 38% increase over LY during the following two years.Successfully implemented and maintained a clienteling strategy.Winner of the Faconnable Brand Ambassador program for 2011.Ensured inventory negative on hands were kept to a minimum and achieved all inventory shrinkage goals since the store opening.Analyzed traffic patterns and created schedules that ensured effective floor coverage.

    • Assistant Manager
      • Aug 2008 - Jul 2010

    • Managing Director
      • 1998 - 2008

Education

  • 2005 - 2010
    Florida International University
    Business Management

Suggested Services

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Industry Focus. “Retail and Consumer Goods.”

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