Bio
Credentials
-
6Sense Digital Advertising Certification
6Sense AcademyAug, 2024- Present -
LinkedIn Certified Marketing Insider
LinkedIn Marketing LabsSep, 2024- Present
Experience
-
-
Marketing Automation and Media Manager
-
Feb 2025 - Present
-
Remote
Implemented Agile Methodologies to fulfill project management requirements.
Automated social media strategies for the company using AI and no-code tools like Make, delivering 3x faster copy creation and media posts.
Created AI agents including market research, onboarding, marketing strategy and SEO agents to overview marketing processes and increase efficiency for clients and the company. -
-
Media Manager
-
May 2024 - Jan 2025
Enhanced and optimized paid media strategy for different clients, improving lead generation by ~7%.
Managed accounts with more than $250k paid media investment and improved their basic KPI’s (impressions, clicks) by ~14%.
Created paid media strategies for new clients that increased their lead intake by ~25%.
Automated and improved reports for the paid media team which contributed to general data visibility and data-based decision making.
Applied project management principles like planning, setting tasks and budgeting to pursue faster project completion. -
-
Chile
-
Human Resources Services
-
1 - 100 Employee
-
Growth Lead
-
Oct 2023 - Mar 2024
Lead the growth team using agile project management to improve team productivity.
Created and optimized social media strategies that increased social media interactions by ~10%.
Optimized email marketing efforts that increased email interactions by 3%.
Revamped SEO strategy to improve organic reach and authority.
Supported and improved the process of content creation using AI.
Designed and created C-level reporting that provided business insights and supported decision making in different areas. -
-
Product Engineer
-
Oct 2022 - Sep 2023
Analyzed benchmarks, current product features and customer journeys to improve specifications of new proposed features.
Created a new product requirement documentation to enhance traceability of feature’s characteristics and changes.
Implemented an enhanced process of product requirement documentation that decreased deployment time by ~30% and reduced QA by ~40%.
Created a QA process and documentation to help reduce customer support tickets.
Communicate project characteristics to other internal -
-
Growth Marketing and Data Engineer
-
Apr 2022 - Sep 2022
Designed and deployed various automations using no-code tools to enhance Customer Success’ processes by 30%.
Maintained and optimized various automations used in sales hot and cold outreach using no-code tools.
Used code and no-code tools to extract marketing data to create reports, improve reporting quality of existing reports (better analysis with better data) and decrease reporting wait times by ~40%.
Reduced deployment times of marketing strategies using web development no-code tools like We -
Education
-
2021 - 2021Universidad de Antioquia
Web development specialization, Software Development -
2017 - 2021Universidad Nacional de Colombia
Biological engineering, Engineering
Services
Industry Focus. Add an industry
Looking to Create a Custom Project?Get StartedNeed a custom project? We'll create a solution designed specifically for your project.
References
Community
You need to have a working account to view this content. Click here to join now -