Bio
Credentials
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Creating a Communications Strategy
LinkedInNov, 2022- Apr, 2026 -
#HACK2022 Champion - Vancouver
IndigitousOct, 2022- Apr, 2026 -
Certificate of Completion
AsanaJun, 2020- Apr, 2026
Experience
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Communications Manager
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Jan 2023 - Present
Develop and execute successful communication strategies that will engage internal and external audiences in English, Spanish, and Portuguese. This will involve working closely with operational teams based in Brazil and the United States, as well as cross-functional teams from other locations worldwide. Responsible for creating and distributing various forms of content and identifying opportunities to improve the organization's reputation and relationships with key stakeholders.
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Country Manager
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Dec 2020 - Jan 2023
Responsible for overseeing the company's operations in Brazil and implementing growth strategies. My main duties included leading and managing the country's team in coordination with the Regional Director, managing the country's budget, developing performance reports, monitoring and analyzing KPI reports, developing and fostering relationships with stakeholders to leverage organizational projects' engagement and reach, and creating and testing different digital strategies.In terms of achievements, I had a track record of successfully developing and leading high-performing teams, resulting in an increase in productivity. I expanded the company's content portfolio for Portuguese by 30%, resulting in higher engagement from target audiences. I successfully launched new products and events, increasing brand awareness. I built and strengthened partnerships, resulting in a 17% increase, and deployed new digital strategies that generated a growth of 290% in the number of messages for our partners.
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Community Manager
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Aug 2019 - Dec 2020
I represented CV locally and was responsible for all aspects of the community strategy across Brazil. My main responsibilities included developing partnerships with Christian organizations and churches, building awareness of and promoting the digital projects of CV, and promoting and applying technology resources that enhance the growth and expansion of local communities. I was also responsible for developing and implementing the community strategy, developing training and resources to engage the partners and the digital community in our social media and projects. In terms of achievements, I successfully developed and implemented a community strategy resulting in a 780% increase in new church partners. Built partnerships with several Christian organizations resulting in increased visibility and impact of CV's digital projects, led the launch of new products and resources that helped to enhance the growth and expansion of local communities, and regularly participated in conferences and events, increasing the organization's visibility and reputation.
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FaithTech
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Canada
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Community Consultant
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Apr 2022 - Dec 2022
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Canada
As a consultant for FaithTech, I provided independent consulting services to create structure and process for the expansion phase. By developing and implementing the assessment process for potential City Lead candidates for new community launches, working directly with the founder and directors to improve the onboarding process and management cycles for the global communities.My consultancy generated an increase in the number of FaithTech Communities, as well as the creation of a dashboard on Google DataStudio as a tracking system for monitoring all stages of the assessment process, the entry of new contacts, and the potential for launching new communities. This system was integrated with broader operations strategies.
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Irmandade Betânia
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Curitiba e Região, Brasil
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General Manager
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Aug 2012 - Dec 2016
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Curitiba e Região, Brasil
A non-profit organization active in the area of Education in Colombo, metropolitan region of Curitiba - PR with high poverty and social vulnerability.Key performance: anticipate the needs of board members by helping them stay focused on their projects through a solid organizational structure. I established processes and supervised all business operations in a way to generate resources to analyze and report the results. Applications: Strategic Planning, Project Management and, Programs helped to strategically support the administrative and operations team of the Institution's business.
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Hotel Estância Betânia
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Curitiba e Região, Brasil
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Commercial and Marketing Manager
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Jan 2008 - Jul 2012
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Curitiba e Região, Brasil
Social business with participation in 40% on the financial support of the social projects from Irmandade Betânia Organization.The main activity in planning, execution and, monitoring all the processes of the commercial and marketing team, from the annual and monthly budget until the communication and marketing plan. Analysis of clients' profile to establish action reports for the team through the market data, category, and competitors. Development of annual pricing according to business goals and market analysis. Direct interface with internal and external areas of communication such as communication and advertising agencies, producers, press services, sales staff, key clients, etc.
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Lide Multimídia
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Curitiba e Região, Brasil
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Office Administrative Assistant
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Oct 2007 - Feb 2008
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Curitiba e Região, Brasil
I coordinated and manage calendars, clients clipping book, daily administrative process and schedule facilities to all journalists team.
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Hotel Leão da Montanha
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São Paulo e Região, Brasil
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Commercial and Marketing Coordinator
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Jan 2003 - Jun 2007
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São Paulo e Região, Brasil
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Education
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2013 - 2013Fundação Getulio Vargas
GBA – Global Business Administration in Strategic Planning and Balanced Scored Card, Balanced Score Card Methodology -
2009 - 2011Pontifícia Universidade Católica do Paraná
Master of Business Administration - MBA, Business Management -
2004 - 2006Fundação Armando Álvares Penteado
Master of Business Administration - MBA, Marketing -
2001 - 2003Centro Universitário Senac
Bachelor of Business Administration - BBA, Hospitality -
1998 - 1998Harrison High School
High School
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