Experience

• 

  DauHerkert SAS

  • Bogota, Colombia

  • Managing Director

    • Aug 2021 - Jul 2024
    • Bogota, Colombia

    • Spearheaded the setup and growth of the Colombian subsidiary for a Stuttgart-based firm, generating €5M annual revenue.
    • Directed financial, legal, and HR operations to ensure regulatory compliance and sustainable performance.
    • Built, coordinated and led a cross-functional team of 16 professionals (design, marketing, development) and managed a solid network of 20+ freelancers in various disciplines, delivering projects on time with an average client NPS above industry benchmarks.
    • Oversaw budgeting, payroll, projections, and operational efficiency with monthly invoicing averaging €50,000.
    • Drove LATAM expansion strategy, identifying regional growth opportunities and optimizing local adaptation.
    • Cultivated a collaborative, culturally sensitive team environment across multiple time zones.
    • Maintained relationships with key stakeholders at the German Chamber of Commerce improving satisfaction and loyalty by 25% through proactive communication and execution.
    • Achieved measurable business impact, including:
    • Grew the local team from 3 to 16 employees, maintaining a 100% retention rate and fostering a culture recognized as a Great Place to Work.
    • Opened and consolidated the Colombian market for a European consulting firm, generating €5 million in annual revenue.
    • Reduced operational costs by 5%, and achieved monthly savings equivalent to 1.5% of invoicing (€50,000).
    • Improved client satisfaction and retention by 25% through streamlined workflows and team optimization.

• 

  Prabyc Ingenieros

  • Colombia
  • Construction
  • 100 - 200 Employee

  • Art and Creative Direction

    • Jan 2015 - Aug 2021
    • Bogota, Colombia

    • Orchestrated creative campaign design for 23 projects, boosting brand visibility across 10 cities.
    • Developed digital and editorial assets, strengthening corporate identity and achieving sales targets.
    • Championed effective collaboration with senior executives to align marketing strategies with business goals.
    • Managed a creative team (5+ designers & community manager) and third-party vendors to ensure timely, quality delivery.

• 

  Ruiz Consulting | Freelance Project Management

  • Colombia
  • Business Consulting and Services
  • 1 - 100 Employee

  • Marketing and Design

    • Jun 2011 - Dec 2015
    • Bogotá, Colombia

    Marketing and Design

• 

  Banco De La República - Colombia

  • Colombia
  • Banking
  • 700 & Above Employee

  • Graphic Designer / Creative Director

    • Jan 2010 - Dec 2011
    • Bogotá, Colombia

    Graphic Designer / Creative Director

• 

  Toolbox Multimedia

  • Madrid, Spain

  • Owner/ Graphic & Creative Director

    • Feb 2001 - Jun 2010
    • Madrid, Spain

    Graphic & Creative Director

• 

  Ester Rabinovici Design Studio

  • Bogotá, Colombia

  • Graphic Designer

    • Jan 1998 - Dec 2001
    • Bogotá, Colombia

    Graphic Designer