Experience

• 

  Culture Brewing Co

• 

  Culture Brewing Co

  • Solana Beach, CA

  • Marketing Manager

    • Feb 2013 - Oct 2015
    • Solana Beach, CA

    responsible for ensuring consistency of the brand in all aspects, including: social media, public relations, branding design, product and apparel placement; create (at conception) and manage all social platforms with relevantly branded content and coordinated scheduling; grew followers to 20K+ combined; develop and manage digital branding presence via ecommerce store: produce content, ordering, related processes, photography and selling tools for content; create, compose and manage website content from conception; producing and maintaining relevant industry content and increasing visibility through SEO; manage marketing budget for two store locations through a variety of projects such as: product launches, events, product placement, ecommerce, soft goods & apparel concept, non-profit collaborations, branded products; industry spokesperson as a social media/marketing expert for: networking panels, magazines, news articles, television and radio

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  Freeform Graphics

  • Greater San Diego Area

  • Marketing & Sales

    • Feb 2012 - Feb 2013
    • Greater San Diego Area

    manage production and distribution of large-scale domestic/international in-store displays for over 40 clients including: TaylorMade Golf Company, Quiksilver, Skullcandy, Rubio’s, Nixon, SkinIt and Jack in the Box; responsible for re-design of online content and digital portfolio, including continued management of company website to increase viewers & client revenueexpansion of company's presence in all social media outlets, as well as monthly e-blasts to current and prospective clientele; assist in new business development pitches & client education through the creation of custom promotional materials; demonstrate working relationships with clients and third-party media vendors including trade show support and event execution; maintain the ecommerce platform for multiple clients’ ordering of print and custom display marketing collateral

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  LawInfo.com

  • Greater San Diego Area

  • Marketing Coordinator

    • Aug 2011 - Feb 2012
    • Greater San Diego Area

    oversee all online marketing efforts for a national online legal resource and content provider including: SEO, social media, online partners; develop national marketing and branding campaigns with SiriusXM Satellite Radio, terrestrial radio and GoogleTV commercials; manage all applicable social media platforms for company and other subsidiary to increase consumer brand knowledge; facilitate and manage all aspects of the Attorney Legal Marketing landscape including formulating content and generating new products

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  Formula Public Relations

  • Greater San Diego Area

  • Intern

    • Apr 2011 - Jul 2011
    • Greater San Diego Area

    obtain broad public relations knowledge and experience in a fast-growing boutique agency for national brand clients such as: Kashi, Sambazon, CalNaturale, Bare Naked, Sun-Maid, ConocoPhillips; compose press materials, pitch angles, reporting coverage and marketing plans for product placement and recognition; formulate and execute pitches to media through a creative and innovative approach for press via email and phone

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  Spa Gregorie's Day Spas and Salons

  • Del Mar, CA

  • Marketing Coordinator

    • Sep 2009 - Apr 2011
    • Del Mar, CA

    oversee all marketing efforts for a five star wellness spa including: social media, television, radio, online, print, email-marketing, public relations; point person for project coordination and events management for up to 200 events nearly on and off-site; launching the brand in a new market while doubling sales in less than one year; managing budgets and ROI of marketing initiative successes; spokesperson for brand and viewed industry expert on local television networks including appearances on: NBC, FOX, CW, KUSI

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  Monkee's LLC

  • United States
  • Retail
  • 1 - 100 Employee

  • Director of Marketing and Advertising

    • Dec 2007 - Jun 2009

    control marketing campaigns, design, and SEO strategies for 18 franchised designer retail boutiques and individual marketing plansmanagement of corporate website with a less than 43% bounce rate; responsible for increasing productivity and traffic through updates & recent features; design local and geo-targeted advertising media; including: web, digital displays, store-front signage, interstate billboards, still & digital media for TV networks

  • Intern

    • Feb 2007 - Dec 2007