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Bio

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Carol Trifone is a seasoned marketing professional with 21+ years of experience in integrated marketing, advertising, and brand management. She has a strong background in leadership, customer insight, and product development, with expertise in real estate, consumer goods, and marketing communications.

Experience

    • Real Estate Broker

    • Real Estate Broker
      • 2005 - Present

      Real Estate Broker specializing in Cape Cod gems for smart buyers looking to 'own a piece of paradise' that will appreciate while they enjoy a Cape Cod lifestyle. Personal experience includes ownership of 13 homes, extensive list of satisfied buyers and sellers and 25 years of outstanding client service in real estate and marketing professions.

    • Freelance Marketing Communications Consultant
      • 2003 - Present

      Senior Marketing/Marketing Communications consultant providing strategic branding counsel, marketing plans, integrated advertising and promotion programs for consumer manufacturers and marketing communications agencies.

    • Director of Marketing Communications
      • 1993 - 2003

      Directed all consumer and trade advertising and promotion for worldwide fortune 500 company. Developed and maximized brand assets and development of integrated marketing programs - advertising, public relations, promotion, lifestyle and partnership marketing, web, account specific marketing. Directed development of profitable programs to support multiple product introductions.

    • VP Management Supervisor
      • 1982 - 1993

      VP Management Supervisor 1986-1993 - Leadership role on agency's largest client businesses. Responsible for strategic brand positioning, agency team leadership and account profitability and new business. Key accounts - TJ Maxx and Ocean Spray Cranberries, Inc., The Boston HeraldVP Account Supervisor 1984-1986 on Friendly Ice Cream business.Senior New Products Account Executive 1982-1983 Friendly Ice Cream.

    • Account Executive
      • 1980 - 1982

      Account Executive for Suffolk Bank for Savings/Mutual Bank and Blue Cross/Blue Shield accounts.

    • Account Executive
      • 1978 - 1980

      Developed advertising, public relations and promotions for AER Corp, Thermo Electron

    • Account Executive
      • 1973 - 1978

      General Foods Group - Burger Chef and Good Seasons Accounts.Graduated from Account Management Training Program. AMA New Product Seminars.

Education

  • 1972 - 1974
    City University of New York-Herbert H. Lehman College
    Marketing
  • City University of New York-Herbert H. Lehman College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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