Experience

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  Girl Up, United Nations Foundation

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Director, Global Partnerships

    • Sep 2023 - Present

  • Deputy Director, Development

    • Apr 2021 - Sep 2023

  • Senior Manager, Development

    • Mar 2020 - Apr 2021

  • Advancement Specialist

    • Aug 2018 - Feb 2020

    Growing corporate partnerships and individual donors to grow Girl Up's leadership development programming for teenage girls worldwide. Leading sponsorship efforts for #GirlHero Awards and Girl Up Leadership Summits. Liaison with Advisory Board.

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  Touchstorm

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • SVP Global Sales

    • Apr 2016 - Aug 2018

    Responsible for company revenue growth for products and services. • Pitched senior brand executives content marketing as a solution to win organic search and increased page-one search listings by 230%.• Strategized defensive marketing plan to combat new competitive products for top grooming brand resulting new direct sales channel and product innovation. • Expanded global network by 10 new markets and hired 14 subject matter experts to execute in language and culture and grow account worth by 25%.• Planned synergies between P&G Corporate Social Responsibility efforts and the global video launch for P&G “Thank You Mom” campaign for Summer 2016 and Winter 2018 Olympics. • Launched new lines of business including Influencer Marketing informed by proprietary data and live social video simulcasts, executing 9 programs as proof of concept in the first year. • Managed tech team to build a reporting client dashboard and custom dashboard extension for Olympics resulting in full transparency for clients and agency efficiency.

  • VP, Global Sales

    • Jan 2009 - Apr 2016

    Built a robust, data-driven marketing and technology organization trusted by big brands—General Mills, Gillette, Kraft, P&G, Pampers, Pantene, Prilosec OTC, and others—to deliver innovative content strategies, produce engaging video marketing campaigns, and manage social media channels with particular focus on video and YouTube. Develop and manage multimillion-dollar budgets and lead client services teams in maximizing video campaign reach, revenue, and ROI. Lead and coach a team of direct reports not only in developing high-impact strategies, but also in providing mission-critical hands-on execution for each account. Established Touchstorm as the global preferred partner for P&G, managing and growing client relationship by recognizing and acting on opportunities to expand offerings, outreach, and impact across P&G’s global footprint. Delivered clients’ global brands more than $10M in earned media value over the past 24 months, complementing paid and owned content value. Integrated digital and social teams to drive digital initiatives and propel reach and impact. Captured double-digit annual revenue growth (30%+) by over-delivering on clients’ goals, leading client service teams in executing against targets—mostly notable campaign impressions—to routinely reach 150% of quantifiable objectives. Strategized, localized, and launched Touchstorm’s global content network in 7 languages and collaborated with a network of consultants to develop original digital platforms and web assets to reinforce localization of content.

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  Diginary Holdings

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Principal

    • Oct 2000 - Aug 2018

    A unique blend of marketing and technology, Touchstorm, VideoAmigo, PowerPact, and Howdini are sister companies owned by Diginary Holdings with global employees serving clients around the world.• Led Touchstorm’s certification process as a women's business enterprise with the Women's Business Enterprise National Council (WBENC).• Secured pilot brands Howdini and Touchstorm for proof of concept and retained those clients for more than 4 years.

  • Diretor, Client Services

    • Oct 2000 - Jan 2009

    Provided leadership and insight into the development of this multimedia promotion and communications agency specializing in (1) consumer and trade promotion, (2) experiential marketing, and (3) digital design and strategy. Prospected, secured, and owned major accounts including American Diabetes Association, Betty Crocker, Capital One, Centrum, Green Giant, IKEA, Land O’Lakes, Mott’s, Susan G. Komen for the Cure, Virgin Vines, and Yoplait. Delivered brand-building marketing campaigns fueling success for new product launches, cause marketing, strategic partnerships, integrated promotions, and retail extensions. Planned and executed 100+ retail events for Yoplait Save Lids to Save Lives, initiating national presenting sponsor relationship with Susan G. Komen for the Cure, and deepening consumer connectivity through in-market partnerships. Extended Yoplait sponsorship of Komen to include all General Mills brands, resulting in multimillion-dollar incremental cause donations—$3M through Pink Tag Kroger event—and unprecedented advocacy, outreach, and engagement. Delivered on American Diabetes Association’s goals to increase cause awareness, shattering goals to sell 10K “IDecide” charms—with 24.5K sold in the first year—and achieving 225M media impressions and $1M in sales and sponsorships. Surpassed distribution and sell-through goals with 25M impressions, strong red carpet presence, and extensive PR for the launch of Little Black Dress wine. Won acclaim from Market Watch Leaders and in Nielsen’s Trend Rank Report. Secured incremental ad and display space resulting in a 20% increase in sales, through innovation, design, customization, and execution of the Centrum Pledge for Life national integrated promotion.

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  Chancellor Marketing Group

  • Sacramento, CA

  • Director

    • 1998 - 2000
    • Sacramento, CA

    Media-owned sales promotion agency, bought by Clear Channel. Develop new revenue streams via manufacturer/retailer partnerships, digital promotion and events.

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  Clear Channel

  • Non-Traditional Revenue Manager

    • 1995 - 1998

    Previously Jacor worked to create new revenue streams, build new department focused on non traditional revenue.