Experience

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  INNOCEAN USA

  • Huntington Beach, CA

  • Vice President, Director of Integrated Production

    • Jul 2014 - Mar 2017
    • Huntington Beach, CA

    As VP, Director of Integrated Production, I provide executive leadership while overseeing the innovative production process of a cross-functional team to serve extraordinary creative.At INNOCEAN, we are breaking down the walls to provide true agency integration in broadcast, content, digital (OLM, Campaign Content, Hyundai.com), WebOps, print, art/CGI, business affairs, traffic, and project management departments while actively supporting social content creation for our innovative StoryLAB social team. I lead a passionate team of over 60 professionals dedicated to their craft delivering major initiatives while maintaining day-to-day responsibilities. Current clients include Hyundai Motor America Brand and Retail divisions, NRG Energy and FootJoy.In February 2016, Innocean and Hyundai achieved, among other accolades, unprecedented success in taking top honors in USA Today's AdMeter for Super Bowl 50 against 60 commercials, placing #1 for "First Date/Genesis" :60, #5 for "Ryanville/Elantra" :30 and #6 for "The Chase/Elantra" :30. it was the first time an automotive company took the top spot and placed 3 ads in the top 6 rankings. Needless to say, it was an exciting week and a career achievement of which we are all proud.I have been fortunate to be able to continue to share my knowledge of the industry by representing INNOCEAN as a Judge for the 2016 AICP Show, as an Executive Juror for Le Book's Connections LA Shows February 2016 and 2017, and as an Executive Juror for the 2015 Digiday Publishing Awards in NYC.

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  David&Goliath

  • el segundo, california

  • Managing Director, Executive Producer Broadcast Production

    • Feb 2007 - Jul 2014
    • el segundo, california

    I actively managed broadcast and integrated production content as well as business affairs while simultaneously producing projects for a very busy and creative LA ad agency. Main clients included Kia Motor America, CA Lottery, Universal Studios Hollywood and Vizio. I especially enjoyed producing Kia's first ever Super Bowl commercial "Joyride Dream" 2009 which ranked #1 on Superadbowl.com, #2 Best Music in a Commercial on Spin.com, #1 on People.com, and most importantly set the highest 1 day visits on record to Kia.com the Monday after Super Bowl. Favorite projects included the ongoing Kia Soul "Hamsters" campaign, The 2014 Kia Optima campaign including TV Spots "Fish"and "Toy", digital content provided for Kia K900 "The Matrix" , Kia "Soul Shuffle Slam Contest" with LMFAO and Blake Griffin "Dunk" live event TV spot.Awards included: CLIO, ADDY, IAAA, ACE METRIX, TBS World's Funniest Commercials, EFFIE, NYF, NIELSEN Automotive, CANNES Shortlisted Animation Kia Soul, and a PETA AWARD for Kia Soul "A New Way to Roll" TV 2009.

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  Y&R Brands

  • Irvine, California

  • Senior Vice President, Executive Producer

    • Aug 2002 - Feb 2007
    • Irvine, California

    Began as a senior producer on Mattel brands (older girls, boys and games), Jaguar, Land Rover, Callaway Golf, Newport Beach Film Festival, and El Pollo Loco Restaurants. Promoted to Executive Producer managing broadcast and digital content production, traffic and business affairs departments. Developed Y&R Procedures manual for new and freelance producersCreated Production 101 seminars for agency personnelProduced integrated brand advertising with budgets $100,000-$1.7 million.2007 Management Team member2006 "MVP Employee of the Year"2006 "Best Department of the Year"2007 Gold Effie El Pollo Loco Campaign

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  Superior Assembly Editing Company

  • Santa Monica, California

  • Executive Producer

    • Jan 2001 - Aug 2002
    • Santa Monica, California

    Managed six editors and post produced national campaigns for many well known and creative agencies. Analyzed creative and competitively bid projects. Clients included Mattel/Y&R Irvine, Sealy/Mullen LHC, Mazda/Doner, Cadillac/D/Arcy, IFC/Hungryman, Altoids/Leo Burnett, Jaguar/Y&R Irvine, Sony/Y&R Irvine, General Mills/Campbell Mithun

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  Freelance Producer

  • Los Angeles, California

  • Freelance Producer

    • Jul 2000 - Jan 2001
    • Los Angeles, California

    T minus 30 production was dissolved by Suissa Miller Advertising. Returned to freelance for Suissa Miller on Boston Market account per client request.

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  T minus 30 Films

  • Executive Producer Post Production

    • Aug 1994 - Jul 2000

    Experience included production managing, line producing and post supervision. Managed post production arm with three in house editors, five edit bays and five producers. Contributed to growth of company from $2 million to $23 million in revenues, increased staff from 2 to 25 employees in production and post facilities. Project manager for build out of 15,000 sq. foot space on Hayden Place in Culver City with Eric Owen Moss, Architect. Also functioned as agency producer for Suissa Miller advertising on all accounts utilizing T minus 30 for production including Boston Market, HomeBase, Jergens, Dell Computers, Hunt Wesson, Dole Salads and Jenny Craig.