Experience

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  SolomonEdwards

  • Creative Consultant

    • Jun 2018 - Present

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  Future State Inc.

  • Senior Creative Consultant

    • Jan 2016 - Dec 2019

    • Brand evangelist for Future State and our clients.• I led a tech project and delivered digital and print collateral. I won the confidence of the client and as a result I was trusted to lead additional technology launches.• A client was implementing process into their product development for the very first time. I worked as a thought partner with the executive and consultant teams in creating a sub-logo and visual tools that reflected the client's culture, fitting in with their public brand and conveying their corporate values.• Using my findings from analyzing a client's existing online learning tools, I created a high-level visual for their technology VP to pitch a new virtual learning environment user experience to her peers. The visual ultimately led to previously unknown clarity between the many existing systems and provided my client the ability to make informed decisions about her proposed spend on new technology.

  • Creative Services Manager

    • Apr 2014 - Jan 2016

    • I managed the traffic flow of incoming creative requests. In addition, working with in-house and freelance talent, I ensured tasks were of high-quality, to brand and delivered on-time. • I designed and implemented a streamlined creative request process for our internal clients. I delivered an easier-to-use submission form that supported the desired behavior for receiving creative asks.

• 

  Robert Half

  • Graphic Designer

    • Jun 2013 - Mar 2014

    Member of the Creative Team which launched a new Robert Half logo in October 2013.Key Achievements:• Worked within tight timelines and specific processes as a part of the creative team in delivering more than 2,000 collateral items.• Earmarked for special projects such as Style Guide, Field Leadership Conference materials and corporate offices artwork.

• 

  freelance

  • Creative Consultant

    • Aug 2010 - Jun 2013

    Work with marketing professionals in creating digital and print marketing solutions for clients.Key Achievements:• Produced a Request for Proposal that secured a multi-million dollar contract.• Developed a custom website including a mobile site saving the client several thousand dollars.• In less than three months, branded and designed launch materials and website for a start-up financial services firm, enabling the sales team to sell.

• 

  Brand Abound

  • Design and Marketing Director

    • 2013 - 2013

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  JD Fine

  • Design Team Member

    • Dec 2010 - Jun 2011

    In a demanding, fast-paced apparel business I:• Prepared detailed files to send out to overseas contractors.• Performed high resolution photo retouching.• Worked closely with sales and design team in coordinating and developing deliverables.• Corresponded and negotiated with overseas and local vendors.• Established a much needed freelance vendor relationship.• Conducted ongoing desktop support for Mac/Win environment (email, remote access, usability issues, knowledge issues).Key Achievements:• Stepped into a role, covering a maternity leave vacancy, and was a productive, contributing player from day-one.• Produced ‘look books’ within an extremely tight time-frame for distribution at market shows.

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  Genworth Financial (formerly AssetMark Investment Services)

  • Sr. Graphic Designer

    • Dec 2001 - Aug 2010

    • Interacted frequently with web team to provide user interface guidelines, wireframes, layouts and graphics for 3 distinct sections of the website. • Integrally involved in the creation and production of marketing collateral for print and electronic distribution by working with subject matter experts, stakeholders, copywriters and project managers. • Lead and mentored junior team members in a creative capacity as well as in general business practices.• Sought out for my opinion, business knowledge and insight.• Worked directly with and presented to Executive Team on a regular basis.Key Achievements:• Designed a new corporate logo and color palette saving the company over $50,000 in ad agency expenses.• Developed corporate brand, which resulted in a successful launch of a suite of new materials.• Created a ‘launch kit’ that saved the business $20,000 in just shipping and was much requested post-launch by the sales team.

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  Avido Systems

  • Presentation Engineer

    • 2000 - 2001

    • Communicated with hardware engineers, sales team and president in developing and acquiring product documentation and information for print and web.• Used web development applications on a daily basis.• Uploaded, troubleshot and managed files on remote server.Key Achievements:• Worked closely with java engineer and e-business director in defining, designing and developing Avido's intranet and extranet for users with various needs and skill levels.

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  Swing Solutions

  • Sr. Graphic Designer

    • 1998 - 2000

    • Interacted extensively with software engineers and copywriters to generate content, architecture and optimization of site.• Met regularly with Executive Team for presentation of and feedback on design related tasks.Key Achievements:• Suggested a simple ‘web-to-print’ solution, which was adopted, that was overlooked by the IT team.• Designed digital and print graphics for a software-hardware product launch.