Experience

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  Verizon Consumer Group

  • Manager, Operations Lead, Data and Analytics Hub, Platforms and Econsystems

    • May 2019 - Apr 2022

    Responsibilities include: Team Operations Lead including Resource Management, Budgeting, Team Work Intake (analytics request management), Team Culture facilitation. Adobe Analytics Administration Process Improvement in Analytics Implementation for consumer facing websites and apps Governance Management for variables, data sets, and value sets

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  Verizon Wireless

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Analytics Consultant

    • Feb 2017 - Apr 2022

    Focused on aspects of business analysis and implementation of analytics on Verizon Wireless web properties with associated work for apps. Work involves engagement with both business and technical stakeholders, project management, and Adobe Omniture administration.

  • Web Analytics Technical Project Manager, Consultant and Taxonomist

    • Jun 2014 - Jan 2017

    As a member of the digital analytics team, I support data alignment and integrity across our digital properties by establishing standard coding for reporting variables, business analysis and tagging specification development, and associated project management. I am involved in implementation of Ensighten tag management tool and am responsbile for maintenance of our SiteCatalyst implementation. Recent projects:Project managed and led business analysis, tagging specification and QA processes for stand up of Adobe Analytics (using DTM) for a Verizon Telematics property (hum.com)Assisted with migration of tagging to Ensighten for several major components of VzW.com, including developing reporting requirements and Ensighten data layer specifications, project management to support multiple teams involved, and QA’ing analytics implementationDevelopment of a faceted classification structure for errors supporting better identification of critical errors for IT investigationDevelopment, implementation and governance of standardized marketing campaign tagging to enable enhanced business insight into campaign performance.

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  Factor, formerly Gary Carlson Consulting

  • Seattle, WA

  • Senior Consultant and Taxonomist

    • Apr 2011 - Dec 2015
    • Seattle, WA

    With Factor and previously Gary Carlson Consulting, I've had the opportunity to work with a wide range of organizations: public sector (City of Seattle, Pierce County Transit), e-commerce sites, and educational and health care organizations. In particular, I've been engaged in taxonomy assessment and building projects, content strategy efforts including governance, and search and content management efforts.Visit the Factor website at factorfirm.com

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  Self Employed Consultant (information technology services)

  • Seattle

  • Senior Consultant

    • Apr 2010 - Jan 2015
    • Seattle

    Providing services in Business Analysis associated with information management processes, Metadata and Taxonomy Design and Implementation, and Technical Content Strategy development. Customers include: Verizon Wireless, AstraZeneca PharmaceuticalsRecent projects:* Currently supporting Web Analytics team at Verizon Wireless. Providing taxonomic expertise across the analytics lifecycle. Specific focus on improving the organization's ability to utilize its marketing campaign analytics data.* Ontology Tool Evaluation project participant at a pharmaceutical company representing the interests of the global commercial organization*Metadata and taxonomy design for two enterprise-wide Sales/Marketing Applications (covering reporting on sales force/customer interactions; allocation of sales resources)*Taxonomy development for Customer Master Data Management environment

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  SchemaLogic, Inc

  • Senior Consultant and Chief Taxonomist

    • May 2006 - 2011

    As part of the Professional Services team, worked with individual customers in a post-sales capacity to identify business requirements for search, content management, and enterprise taxonomy management and derived associated metadata requirements. Developed and implemented metadata models in the SchemaLogic tool suite. Developed, and articulated to customers best practices associated with metadata management and governance, and taxonomy rationalization.Responsible for the development and management of customer training programs including software implementation and end-user activities. Developed training documentation and conducted training.

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  University of Washington

  • Research Consultant

    • Jan 2005 - Apr 2006

    Responsible for building and supporting the research infrastructure on campus. Activities included individual consultations with faculty and staff, information dissemination on research opportunities and policies, training on internal and external e-grant systems, involvement in campus-level grant activities (including grant writing).

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  Self employed

  • Independent Researcher and Consultant

    • Jan 1998 - Jan 2006

    Specialized in metadata system research and design, user experience, and user information seeking behavior research. Expertise in research design (including usability testing, evaluation techniques, ethnographic techniques, and statistical analysis), socio-technical aspects of information and metadata system design, and human-computer interaction. Customers included Schemalogic, Inc., the International Society of Optical Engineering, the United States Bureaus of the Census, Labor Statistics, and Justice Statistics, The Joint Program in Survey Methodology (administered by Westat and the Universities of Maryland and Michigan) and the Hague University of Professional Education.

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  Syracuse University

  • Research Professor, previously Assistant Professor

    • Sep 1998 - Jun 2004

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  Indiana University

  • Assistant Professor

    • Jan 1993 - Jan 1998

    Teaching: Information Technology Standards, Library Automation, Research Methods, Information Storage and Retrieval Theory, SGML, Internet Management, Information Sources and Services.