Experience

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  Marketing And Advertising Consulting

  • Owner

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  Marketing and Advertising Consulting

  • Weston, MA

  • Owner

    • 1995 - Present
    • Weston, MA

    Marketing and Advertising consultant and contractor for a variety of clients from banking to non-profit companies. Expertise includes:- Create Strategic Marketing plans.- Write copy for advertising collateral, websites and a variety of electronic media. - Collaborate on website design and web navigation footprint. - Manage and update content on clients' websites daily. - Write and place press releases and event listings in print and online.- Help create new brand identity to be used as platform for all marketing and communications efforts.

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  Citizens Bank

  • Marketing Headquarters: Providence, RI and Westwood, MA (Worked Remotely)

  • Project Manager - Debit Card Conversion Team (Consultant)

    • Jan 2001 - Jan 2008
    • Marketing Headquarters: Providence, RI and Westwood, MA (Worked Remotely)

    -Responsible for the development and production of marketing and communications materials for the delivery of new debit cards to hundreds of thousands of bank customers that were acquired by Citizens Bank.-Successfully managed 10 card conversions which were complex and required organizational abilities, multi-tasking and attention to deadlines.-Interfaced with marketing, creative, product management and production teams.

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  Fleet Bank

  • Providence, RI (worked remotely)

  • Writer and Editor for Premier Customer Quarterly Newsletter (Consultant)

    • 1997 - 2001
    • Providence, RI (worked remotely)

    Editor and producer of quarterly newsletter mailed to Fleet Bank’s premier bank customers.-Selected and co-wrote articles of relevance to high end target.-Worked with Cipriani Design in the development and production of collateral for in-bank merchandising which reflected Fleet’s new brand identity.

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  Boston University School of Communications

  • Boston, MA

  • Adjunct Professor

    • 1995 - 1997
    • Boston, MA

    Taught class to Junior and Senior college level students in principles of advertising, marketing and brand identity. In addition to classroom lectures, my course included guest lectures from Executive level professionals from Agency Presidents, Media Directors, Website Owners to Account Directors which I secured and arranged based on my previous working relationships in the Advertising business. Course also included the development of writing skills and the art of diplomacy. Syllabus and course work were of my own creation.

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  Arnold Advertising

  • Boston, MA

  • Senior Vice President, Management Supervisor

    • 1988 - 1995
    • Boston, MA

    Managed day to day advertising and marketing activities for various accounts at Arnold including Fleet Bank, McDonalds Kids Marketing, New England Aquarium, American Lung Association. Oversaw and directed creative, merchandising and media strategy development and implementation for each client. Responsible for creating and managing marketing budget. Oversaw account team comprised of Account Supervisors, Account Executives and Account Coordinators.