Bio
Credentials
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Open Water Diver
PADIAug, 2019- Apr, 2026 -
Certified Tour Guide / Director
Travel Industry Authority 旅遊業監管局Jan, 2023- Apr, 2026 -
Adult First Aid/CPR/AED
Hong Kong St. John AmbulanceNov, 2022- Apr, 2026
Experience
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Walk in Hong Kong
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Hong Kong SAR
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Marketing & Project Manager
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Jan 2023 - Present
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Hong Kong SAR
Marketing:- Develop and implement marketing messages across digital, social media, email, and fax channels- Collaborate with freelance writers to create compelling content for tours and social media- Manage and maintain the company's brand identity, ensuring consistency across all marketing channelsTour Sales:- Handle customer tour queries promptly and prioritise them effectively, ensuring excellent customer service- Track inquiry progress and ensure timely responses from teammates- Allocate tour resources based on customer demands and availabilityProject Management:- Independently lead and manage projects, including tours, team building- Negotiate with clients and maintain internal and external relationships- Identify project goals, deliverables, potential challenges, and critical milestones- Proactively plan timelines and resource allocations- Wisely manage project budgets- Execute and deliver on all agreed milestones and deliverables- Plan for contingencies and troubleshoot as needed- Manage client liaison and maintain professional relationshipsInternship Program:-Attract and select suitable candidates through various channels, including university partnerships, job boards, and social media- Facilitate the onboarding process for interns, including orientation and training sessions to familiarise them with the company culture, policies, and job responsibilities- Provide guidance and mentorship to interns throughout their internship, ensuring they have the support needed to succeed in their roles- Build and maintain relationships with universities, professors, and career centers to promote internship opportunities and attract new joiners for the industry
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Hong Kong
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Hospitality
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1 - 100 Employee
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Marketing Communications Manager
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Aug 2022 - Oct 2022
- Manage the development, co-ordination and execution of all marketing and communications activities- Develop and manage online marketing media (advertising, website content, event marketing), email marketing, and print materials (advertising, collateral, promotions)- Maintain detailed marketing calendars- Responsible for a full spectrum of PR duties, including preparation of press releases, press events and media materials, invites, as well as media pitching- Support in events, conferences and exhibitions
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Assistant Marketing Communications Manager
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Jan 2022 - Aug 2022
- Support the development, coordination and execution of all marketing and communications activities- Drive revenue through the development and execution of staycation packages and F&B campaigns- Develop and manage online media (special offers page, social media advertising, website content, event marketing), email marketing, and print communications (signage, guest letter, flyers)- Support a full spectrum of PR duties, including preparation of press releases, press events and media materials, invitations, and media pitching- Collaborate with influencers / KOLs to promote staycation packages and F&B offers- Develop and negotiate with brand partners, including sink care brands, food providers, and tourism boards regarding potential staycation or F&B partnerships- Support in events, promotions, and exhibitions
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Assistant Sales Manager
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Jun 2020 - Jan 2022
- Build and maintain positive relationships with key accounts - Identify and effectively pursue relevant business opportunities, especially long term stay and staycation during the COVID-19 period- Develop and implement strategic sales plans- Execute designated sales strategies to develop and solicit specific accounts to achieve revenue goals- Understand and utilize company marketing initiatives/incentives to close business, e.g. World of Hyatt - Update regularly on competitors offers and markets intelligence and shares the information with the sales team***Cross-departmental Training in Marketing Communications*** Apr 2021 - Dec 2021- Develop, implement, monitor, and evaluate the hotel’s marketing communications strategy- Support marketing objectives for the hotel and maximise the hotel’s positive exposure on media platforms- Coordinate with external parties to develop staycation products and collaborations- Build and maintain good relationships with media, affiliated partners, and KOLs- Organise and coordinate media shooting sessions and provides assistance on the spot- Produce content and copy writing, including press release, social media post, EDM, collaterals
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Lightfoot Travel
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Hong Kong
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Travel Designer
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Mar 2019 - Mar 2020
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Hong Kong
- Designing tailor-made holiday itineraries for luxury travel guests - areas of specialisation - Europe & Japan.- Managing and exceeding guests' expectations from the beginning of an enquiry until the end of a holiday.- Offering comprehensive travel experience by operating as a travel concierge. - Demonstrating excellent destination knowledge according to specific guests' taste and travel style.- Providing efficient, timely, and accurate travel advice to guests. - Maintaining guest relationships by offering professional customer services and value-added personalised experiences.- Achieving sales target and sales growth of Japan as a destination.- Performing hotel tours at partnering hotels to consistently improve product knowledge. - Meeting frequently with partnering service providers to learn about new products and up-to-date offers for guests.- Negotiating and aliasing with international partners to offer the best ground services and experiences to guests, e.g. arranging the best guide for travelling guests at the destination. - Curating new itineraries for company's website for Europe & Japan.
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Hong Kong
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Travel Arrangements
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1 - 100 Employee
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Assistant Manager
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Mar 2016 - Sep 2017
- Assist and support team leader (store manager).- Deliver amazing travel experiences to customers.- Deliver exceptional sales result.- Implement marketing strategies which resulted in increase of walk in customers.- Responsible for developing novices in order to achieve shop goals.- Work directly with finance team to achieve hight financial standards.- Organise regular product and sales training.- Perform customer feedback sessions to enhance customer experience.- Review individual performance monthly for training and skills development.
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Senior Travel Consultant
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Jan 2016 - Mar 2016
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International Travel Consultant
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Oct 2014 - Jan 2016
We care about delivery amazing travel experience.We care about travel, we care about you.Come to us and we will help create the right itinerary for you.
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DigPro
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Hong Kong
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Sales Representative
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Jan 2014 - Oct 2014
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Hong Kong
- Promote DigPro product imaging systems during exhibitions.
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Docent
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May 2014 - May 2014
- Introduce Hong Kong art scenes and provide customer service on Art Bus
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Government Information Services Department
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Hong Kong SAR
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Internship
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Jun 2012 - Jul 2012
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Hong Kong SAR
- Research and summarise news content related to HKSAR 15th anniversary - Stock check and rearrangement of Government API database- Assist ad hoc assignments- Chinese-English translation
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Education
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2010 - 2014The Chinese University of Hong Kong
Bachelor of Social Science, Journalism and Communication -
2013 - 2013Erasmus University Rotterdam
Exchange Programme, Communication and Media Studies -
2003 - 2010Ying Wa Girls' School
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