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Bio

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Credentials

  • Open Water Diver
    PADI
    Aug, 2019
    - Apr, 2026
  • Certified Tour Guide / Director
    Travel Industry Authority 旅遊業監管局
    Jan, 2023
    - Apr, 2026
  • Adult First Aid/CPR/AED
    Hong Kong St. John Ambulance
    Nov, 2022
    - Apr, 2026

Experience

  • Walk in Hong Kong
    • Hong Kong SAR
    • Marketing & Project Manager
      • Jan 2023 - Present
      • Hong Kong SAR

      Marketing:- Develop and implement marketing messages across digital, social media, email, and fax channels- Collaborate with freelance writers to create compelling content for tours and social media- Manage and maintain the company's brand identity, ensuring consistency across all marketing channelsTour Sales:- Handle customer tour queries promptly and prioritise them effectively, ensuring excellent customer service- Track inquiry progress and ensure timely responses from teammates- Allocate tour resources based on customer demands and availabilityProject Management:- Independently lead and manage projects, including tours, team building- Negotiate with clients and maintain internal and external relationships- Identify project goals, deliverables, potential challenges, and critical milestones- Proactively plan timelines and resource allocations- Wisely manage project budgets- Execute and deliver on all agreed milestones and deliverables- Plan for contingencies and troubleshoot as needed- Manage client liaison and maintain professional relationshipsInternship Program:-Attract and select suitable candidates through various channels, including university partnerships, job boards, and social media- Facilitate the onboarding process for interns, including orientation and training sessions to familiarise them with the company culture, policies, and job responsibilities- Provide guidance and mentorship to interns throughout their internship, ensuring they have the support needed to succeed in their roles- Build and maintain relationships with universities, professors, and career centers to promote internship opportunities and attract new joiners for the industry

    • Hong Kong
    • Hospitality
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Aug 2022 - Oct 2022

      - Manage the development, co-ordination and execution of all marketing and communications activities- Develop and manage online marketing media (advertising, website content, event marketing), email marketing, and print materials (advertising, collateral, promotions)- Maintain detailed marketing calendars- Responsible for a full spectrum of PR duties, including preparation of press releases, press events and media materials, invites, as well as media pitching- Support in events, conferences and exhibitions

    • Assistant Marketing Communications Manager
      • Jan 2022 - Aug 2022

      - Support the development, coordination and execution of all marketing and communications activities- Drive revenue through the development and execution of staycation packages and F&B campaigns- Develop and manage online media (special offers page, social media advertising, website content, event marketing), email marketing, and print communications (signage, guest letter, flyers)- Support a full spectrum of PR duties, including preparation of press releases, press events and media materials, invitations, and media pitching- Collaborate with influencers / KOLs to promote staycation packages and F&B offers- Develop and negotiate with brand partners, including sink care brands, food providers, and tourism boards regarding potential staycation or F&B partnerships- Support in events, promotions, and exhibitions

    • Assistant Sales Manager
      • Jun 2020 - Jan 2022

      - Build and maintain positive relationships with key accounts - Identify and effectively pursue relevant business opportunities, especially long term stay and staycation during the COVID-19 period- Develop and implement strategic sales plans- Execute designated sales strategies to develop and solicit specific accounts to achieve revenue goals- Understand and utilize company marketing initiatives/incentives to close business, e.g. World of Hyatt - Update regularly on competitors offers and markets intelligence and shares the information with the sales team***Cross-departmental Training in Marketing Communications*** Apr 2021 - Dec 2021- Develop, implement, monitor, and evaluate the hotel’s marketing communications strategy- Support marketing objectives for the hotel and maximise the hotel’s positive exposure on media platforms- Coordinate with external parties to develop staycation products and collaborations- Build and maintain good relationships with media, affiliated partners, and KOLs- Organise and coordinate media shooting sessions and provides assistance on the spot- Produce content and copy writing, including press release, social media post, EDM, collaterals

    • Travel Designer
      • Mar 2019 - Mar 2020
      • Hong Kong

      - Designing tailor-made holiday itineraries for luxury travel guests - areas of specialisation - Europe & Japan.- Managing and exceeding guests' expectations from the beginning of an enquiry until the end of a holiday.- Offering comprehensive travel experience by operating as a travel concierge. - Demonstrating excellent destination knowledge according to specific guests' taste and travel style.- Providing efficient, timely, and accurate travel advice to guests. - Maintaining guest relationships by offering professional customer services and value-added personalised experiences.- Achieving sales target and sales growth of Japan as a destination.- Performing hotel tours at partnering hotels to consistently improve product knowledge. - Meeting frequently with partnering service providers to learn about new products and up-to-date offers for guests.- Negotiating and aliasing with international partners to offer the best ground services and experiences to guests, e.g. arranging the best guide for travelling guests at the destination. - Curating new itineraries for company's website for Europe & Japan.

    • Hong Kong
    • Travel Arrangements
    • 1 - 100 Employee
    • Assistant Manager
      • Mar 2016 - Sep 2017

      - Assist and support team leader (store manager).- Deliver amazing travel experiences to customers.- Deliver exceptional sales result.- Implement marketing strategies which resulted in increase of walk in customers.- Responsible for developing novices in order to achieve shop goals.- Work directly with finance team to achieve hight financial standards.- Organise regular product and sales training.- Perform customer feedback sessions to enhance customer experience.- Review individual performance monthly for training and skills development.

    • Senior Travel Consultant
      • Jan 2016 - Mar 2016

    • International Travel Consultant
      • Oct 2014 - Jan 2016

      We care about delivery amazing travel experience.We care about travel, we care about you.Come to us and we will help create the right itinerary for you.

  • DigPro
    • Hong Kong
    • Sales Representative
      • Jan 2014 - Oct 2014
      • Hong Kong

      - Promote DigPro product imaging systems during exhibitions.

    • Docent
      • May 2014 - May 2014

      - Introduce Hong Kong art scenes and provide customer service on Art Bus

    • Internship
      • Jun 2012 - Jul 2012
      • Hong Kong SAR

      - Research and summarise news content related to HKSAR 15th anniversary - Stock check and rearrangement of Government API database- Assist ad hoc assignments- Chinese-English translation

Education

  • 2010 - 2014
    The Chinese University of Hong Kong
    Bachelor of Social Science, Journalism and Communication
  • 2013 - 2013
    Erasmus University Rotterdam
    Exchange Programme, Communication and Media Studies
  • 2003 - 2010
    Ying Wa Girls' School

Suggested Services

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Industry Focus. “Travel Arrangements”

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