Experience

• 

  Black & White Zebra

  • Canada
  • Technology, Information and Media
  • 1 - 100 Employee

  • Site Growth Manager

    • May 2024 - Present

    Create great content at scale across several different digital publications. Accelerate the growth of new websites and blogs and prepare them for revenue production via a blend of SEO tactics, AI optimization, digital marketing, and plain old human ingenuity. Establish (and surpass) goals around clicks, impressions, views, and content quantity. Template-ize everything so it’s easy for others to climb the ladder behind me when the time calls for it.

  • SEO Editor

    • Apr 2021 - May 2024

    SEO Editor for multiple collaborative, forward-thinking niche blogs dedicated to sharing industry experience and building engaged communities. Specializes in search engine optimization (SEO), product writing, software-as-a-service (SaaS) marketing, and building affiliate PPC partnerships. Dedicated to find the perfect balance between quantity and quality in a world of "clickbait" and "churnalism" online.

  • Copywriter

    • Dec 2018 - Apr 2021

    Create heavily-researched, long-form content on different types of software, providing in-depth analysis of the different programs, their specialties, and their weaknesses. Activate a long list of SEO-ready keywords into various levels of heading and paragraph text, using best judgment for optimal placement. Sourcing screenshots of each tool and matching it to the article's use case, using metadata and captions to enhance the media. Facilitating rewrites with the consideration of: "What problem is our reader trying to solve and how can we best address that?" Performing ongoing article upgrades using SEO keyword assistance tools, like Clearscope and MarketMuse.

• 

  Quietly

  • Vancouver, Canada Area

  • Freelance Writer

    • Jan 2015 - Dec 2023
    • Vancouver, Canada Area

    Work on a contract-by-contract basis with an agency that produces a variety of digital content for myriad clients. Craft thoughtful, engaging, and readable articles on everything from food & drink, interior design, popular culture, copyright law, reputation management, social media trends, industry events, technology & apps, lottery trivia, and more. Adapt to different brand voices, style guides, length specifications, and topic types. Partner with editors to revise work, as needed.

• 

  Lloyds Travel & Cruises Ltd

  • Vancouver, BC

  • Marketing and Content Creator

    • Dec 2019 - Oct 2021
    • Vancouver, BC

    Control multiple social media profiles for 3 different brands. Coordinate written content for multiple websites, adhering to unique content specifications and publishing schedules for each. Execute Instagram and Facebook ad campaigns, as needed. Orchestrate blog research, writing, keyword research, image sourcing, and uploading on a weekly basis. Design campaigns to address travel warnings & issues, as they arise.

• 

  NUVO Magazine

  • Vancouver, Canada Area

  • Marketing Distribution Coordinator

    • Aug 2018 - Nov 2019
    • Vancouver, Canada Area

    Prepared, managed, and entered the data for the voluntary bi-yearly circulation audit through CCAB/BPA Worldwide. Compile, clean, and maintain the individual subscriber and recipient list(s) for multiple magazines. Acted as liaison between stockists/partners and the magazines. Addressed with subscriber and client queries. Invoiced circulation customers as needed. Updated e-commerce website backend, as needed.Navigated a complex, dynamic, and time-sensitive distribution schedule with external printers, mail houses, shippers, and various other moving parts. Supervised key shipments from the office warehouse. Created calendars and task lists for various departments, internal and external, and followed up to make sure critical deadlines were met. Performed data dialysis for key distribution areas, working to better understand the brand's presence and reach across Canada and beyond.Assisted in quality control of covers, spine, barcode, and magazine inserts each issue. Assisted in the design of subscription inserts, updating text and images each issue. Participated in frequent editorial meetings for story and layout approvals. Recommended marketing themes, timelines, and design. Isolated lists of potentially interested parties for quarterly marketing outreach projects. Thoroughly understood geographic breakdown, target audiences, and marketing kit to promote the magazines.

• 

  Greystone Books

  • Vancouver, Canada Area

  • Digital Projects Assistant

    • Feb 2015 - Dec 2017
    • Vancouver, Canada Area

    Participated in a variety of publishing, marketing, and editorial tasks across multiple departments within the company with a focus on digital and online environments. Assisted with the preparation of web-ready PDFs, met all deadlines to send to the ePub conversion house, proofed all finished files, and then uploaded the files accordingly (Amazon, iBooks, KOBO, etc.). Lead the social media strategy for the company. Grew Facebook and Twitter followers by approx. 50% in the first year. On first taking over, Twitter reported a 1000% spike in posts and engagement. Performed regular, daily upkeep and researching of new platforms (Instagram, Snapchat). Researched online marketing best practices, including email newsletters, blogging (Medium, Tumblr), AMA/Answer Time (Reddit, Tumblr), Goodreads promotional strategies, and avenues for eBook promotion. Spearheaded blogger outreach, including making lists of relevant influencers and reaching out to them to review or promote books.Website maintenance, including but not limited to editing metafields with basic HTML code, uploading review and excerpt text onto the product pages, manually curating book recommendation titles, adding additional images for visual books, managing the Events and News pages weekly. Researching Shopify apps (social media sharing buttons, banners) and installing those that align with current projects or future strategies.

• 

  HMV Retail Ltd

  • Canada

  • Sales Associate & Keyholder

    • Oct 2011 - May 2016
    • Canada

    Keyholder and part-time supervisor at multiple HMV retail locations (Kelowna, BC & Vancouver, BC). Boasted high sales targets, upsells, and measurables, often above the nationwide company average. Fast progression from temporary holiday sales associate to permanent part-timer to a keyholder/supervisor, advancing above staff who had been there longer. Learned roles above and beyond my own, including returns, heavy merchandising changes, and receiving/labeling product. Regularly called upon to mentor and train new staff. Adept at customer service during challenging times, elevating staff morale, and efficient completion of complex tasks. Trusted to count money, make bank deposits, have access to the store safe, and was even called upon to do payroll a few times. Frequently went above-and-beyond my listed duties and maintained excellent relationships with upper management.

• 

  UBC Continuing Studies

  • Kelowna, BC

  • English & Humanities Research Assistant

    • Nov 2012 - Aug 2014
    • Kelowna, BC

    Gathered, organized, and compiled sources for research for Head of the Gender Studies dept. Areas of research include fashion and pop culture, community outreach, environmental art and writing. Prepared several grant applications on behalf of the Associate Dean of the Faculty of Creative and Critical Studies (FCCS). Assisted with course planning for CRWR, including work with the “Dig Your Neighbourhood” project.

• 

  Lake Magazine: A Journal of Arts and Design

  • Kelowna, BC

  • Administrative Assistant

    • Apr 2011 - Apr 2012
    • Kelowna, BC

    Worked closely with both contributors and editors. Organized bank statements and financial expenses and records. Helped host Issue 7 and 8 launch parties. Promoted non-fiction writing contest for Issue 8, which more than doubled the number of entries expected. Handled Lake website maintenance, including posting poems and reviews online. Worked with notable Canadian authors such as Tim Lilburn, Emily McGiffin, Carolyn Creed, Sarah de Leeuw, and more.

• 

  Talisman Energy

  • Calgary, Alberta, Canada

  • Administrative Assistant Accounts Payable

    • 2008 - 2011
    • Calgary, Alberta, Canada

    Started in Data Entry and was promoted to Accounts Receivable Administrative Assistant. Answered phone calls, emails, and faxes regarding outstanding payments. Sorted, stamped, and distributed all incoming invoices according to complex and rigorous standards. Maintained a database of data entry and paperwork errors and provided reports for improvement. Assisted with one-off clerical tasks, as needed.