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Carly Rose

Shopper Marketing & Events Manager at Pets Choice Ltd
Intro Book
Carly Rose, a seasoned marketing professional with 1 year 7 months of experience at Pets Choice Ltd, holds a BA Honours in Business Management 2:1 from the University of Central Lancashire and a CIM degree in Digital Marketing Channels.
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Location
Sale, England, United Kingdom, GB
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Experience

  • Pets Choice Ltd
    • Shopper Marketing & Events Manager
      • Dec 2022 - Present

  • Dr. Schär
    • Italy
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Trade Marketing Manager
      • Jan 2022 - Dec 2022

    • Brand Manager
      • Aug 2020 - Jan 2022

  • AkzoNobel
    • Manchester, United Kingdom
    • Marketing Manager
      • Jul 2019 - Mar 2020
      • Manchester, United Kingdom

      Developed and executed the customer communication strategy for Dulux Decorator Centre stores. Implemented regional multi-channel marketing campaigns to support new store openings and underperforming stores working with media and creative agencies to develop digital, PR, POS, print and radio campaigns.

  • St Pierre Groupe
    • Manchester, United Kingdom
    • Marketing Manager
      • Sep 2018 - Apr 2019
      • Manchester, United Kingdom

      Developed the brand strategy for St Pierre UK bakery brand and Paul Hollywood licensed bakery brand, along with the execution of the marketing communications plan. Implemented the product launch of a new Paul Hollywood bakery range. Planned and delivered marketing campaigns with a strong focus on social media, PR (trade & consumer), in-store activation and design & packaging.

  • Princes Limited
    • Liverpool
    • Shopper Marketing Manager
      • Oct 2013 - Apr 2018
      • Liverpool

      Lead the development of the e-commerce strategy for the Princes Group. Maximising online opportunities through SEO, imagery and descriptions, along with shopper marketing activation both online and in-store.

  • 2 Sisters Food Group
    • Leeds, United Kingdom
    • Customer Marketing Manager
      • Mar 2011 - Oct 2013
      • Leeds, United Kingdom

      Responsible for driving category growth through store based activities and compliance monitoring; from ensuring brand visibility and optimum share of space, to delivering robust trade marketing plans to stimulate sales at the point of purchase

  • Warburtons
    • Customer Activation Manager
      • Oct 2009 - Mar 2011

      Planning and execution of shopper marketing activities across multiples and convenience sector

  • Yoplait
    • Territory Manager
      • Oct 2006 - Aug 2009

      Responsible for driving growth in store by maximising visibility and availability of products. Driving sales through additional space, regional incentives and building solid relationships with retailer department managers

  • Kepak Group
    • Commercial Co-ordinator
      • 2004 - 2006

Education

  • 2020 - 2021
    CIM | The Chartered Institute of Marketing
    Digital Marketing Channels
  • Institute of Data & Marketing (IDM)
    Award in Digital Marketing
  • University of Central Lancashire
    BA Honours, Business Management 2:1

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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