Bio
Credentials
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Certificate in Fitness III
Academy of Fitness
Experience
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Insights Consultant
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Nov 2022 - Present
- Qual & Quant research across a range of clients, predominantly clients based in in the US (Tech, SaaS, FMCG, home improvement, retail, insurance, new product development, health/fitness and more) - Brand tracking, CX strategy, NPS, UX, Product Development, Product & Concept Testing, Mar...
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Sweat
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Adelaide, South Australia, Australia
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CX, Research & Insights Manager
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Jul 2019 - Nov 2022
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Adelaide, South Australia, Australia
Managed the Customer, Product and Market Insights at Sweat, serving as the Voice of the Customer to build and launch workout content and features consumed by millions of women around the world. - Built out and managed the research & insights function, centralising insight to drive core metric...
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Mitsubishi Motors Australia
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Adelaide, Australia
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Business Improvement | Service
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Jun 2018 - Jun 2019
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Adelaide, Australia
Work closely with Mitsubishi dealer network to identify growth opportunities, and implement strategies to improve their Aftersales business and drive customer retention, including quarterly incentive programs.
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Self Employed
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United States
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Research Consultant
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Aug 2010 - Jun 2019
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United States
Strategic market research consulting across Entertainment, Home Improvement, FMCG, Consumer Electronics and Retail.
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Account Manager
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Apr 2014 - Jun 2018
Managing a portfolio of accounts - providing strategic brand and market research consulting across state and federal government departments, education, utilities, insurance, superannuation, healthcare, retail, tourism and more
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Australia
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Market Research
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1 - 100 Employee
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Account Manager
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Jul 2011 - Oct 2013
- 2012 National Research Effectiveness Awards: Finalist for the Communications Strategy Effectiveness Award- Managing a portfolio of account - lead end-to-end (sales to reporting) custom qualitative and quantitative research projects for a multitude of clients across state and federal government departments, utilities, tourism and more.- Lead research programs targeting indigenous populations, involving visits to remote indigenous communities to engage and facilitate strategic discussions with the local community, the elders and stakeholders - Specialties included: campaign tracking, behaviour change, market segmentation, concept development and testing, policy evaluation, communications, effectiveness of marketing campaigns and customer satisfaction
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Research Manager
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Aug 2010 - Jul 2011
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LRW
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Los Angeles, California
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Research Manager
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Aug 2007 - Sep 2010
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Los Angeles, California
Clients included Oprah, Disney, Warner Bros., Universal, Sony, CNBC, Time Warner, Blockbuster
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Alliance Abroad Group
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Austin, Texas Area
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Sales & Marketing Coordinator
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Aug 2006 - Aug 2007
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Austin, Texas Area
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Nike
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London, United Kingdom
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Retail Manager - Basketball
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2005 - 2006
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London, United Kingdom
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Education
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2002 - 2004University of Adelaide
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2004 - 2004Australian Market and Social Research Society
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