Experience

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  Preqin

  • United Kingdom
  • Financial Services
  • 700 & Above Employee

  • AVP, Segment Marketing

    • Jan 2022 - Present

  • Senior Manager, Demand Generation

    • Jan 2020 - Jan 2022

  • Demand Generation Marketing Manager

    • Sep 2019 - Jan 2020

    I led the introduction of account-based marketing for Preqin, specifically targeting our enterprise account audience. Working closely with our sales teams, client success team, and the rest of the marketing department, I developed and executed these campaign strategies to generate high-quality leads that provide high annual recurring revenue for the company.

  • Sales Enablement Marketing Manager

    • Jul 2018 - Sep 2019

    I managed the implementation of our marketing automation software for our marketing department of over 25 people globally as well as 35 researchers around the company, while maintaining lead generation activities. I worked closely with our sales teams to define a lead scoring structure and improve alignment between our two departments.

  • Senior Global Marketing Coordinator

    • Apr 2017 - Jun 2018

    Managed Preqin's global Lead Generation Team in all efforts of campaign strategy, execution, and reporting for various channels such as email marketing, PPC, paid advertising, and more. Coordinated with several internal departments to ensure the most effective campaign performance, and was responsible for ensuring continued growth in volume and quality of leads delivered, contributing to consistently improving revenue generation by the team.

  • Marketing Associate, West Coast

    • Jun 2014 - Mar 2017

    I performed marketing duties such as implementation of lead generation email campaigns, coordinating website advertisements with external organizations, researching website advertising, marketing campaign success analysis, and lead conversion analysis.Preqin launches the world's first comprehensive private debt data and intelligence source. See more here:

• 

  Wyndham Vacation Ownership

  • San Francisco

  • In-house Marketing Associate

    • Jul 2013 - Jun 2014
    • San Francisco

    Deliver in-person marketing presentations in a fast-paced environment, promoting the newest company products and information to an average of 10 guests daily. Drive an average of 20 inside leads each week as a result of presentations and networking. Consistently named a leader for marketing in San Francisco. Process guest appointment information in Epiphany, TIPS, and our internal manifest to ensure smooth execution of each informational session.

• 

  UC Berkeley

  • United States
  • Higher Education
  • 700 & Above Employee

  • Marketing Associate, Cal Recreational Sports

    • Jan 2013 - May 2013

    Directed the execution of Cal Day event, promoting over 50 brands to over 3,500 attendees. Solicited for exhibitors and established new Business-to-Business marketing relationships for Caltopia, the largest college lifestyle event in the nation, which hosts over 120 brands to over 30,000 students. Spearheaded social media marketing campaigns that reached hundreds of students and business partners, utilizing Hootsuite, Constant Contact, Word Press, social media channels, and Microsoft Office programs.

  • Intramural Flag Football Sport Supervisor

    • Jan 2011 - Dec 2012

    Managed the Intramural Flag Football program's 64 teams, and led a team of 12 referees that I hired and trained. Scheduled employees' work hours and acted as a representative of Intramural Sports in the Administrative Office.

• 

  UC Berkeley Anthropology Undergraduate Association

  • Berkeley, CA

  • Event Coordinator

    • Sep 2011 - Dec 2011
    • Berkeley, CA

    Organized and executed all AUA events, which ranged from educational movie nights to social gatherings, and increased awareness of our organization.