Experience

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  Visit Santa Barbara

  • Creative Manager
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  Visit Santa Barbara

  • United States
  • Travel Arrangements
  • 1 - 100 Employee

  • Creative Manager

    • Apr 2019 - Present

    • Establish and implement design and format standards and processes to produce consistent and high-quality results• Assist with design development, updates, graphics, video and imagery for website• Assist with all aspects of audio/visual production at VSB presentations and events• Assist with SEO marketing activities such as optimizations, new page development, organic search, link building campaigns, development and implementation of meta tags, title tags, etc. • Perform graphic production services including corporate materials, printed collateral, and digital email communications• Coordinate and distribute all newsletter marketing campaigns. Performs HTML troubleshootingand copywriting support, as needed• Assist with content creation for social media channels, including but not limited to:photography, copy editing, story development

  • Marketing Associate

    • Apr 2018 - Apr 2019

    • Assisted with design development, updates, graphics, video and imagery for website• Assisted in optimizations for website including, but not limited to, monitoring website daily, working with online agency, testing, etc. • Assisted with website updates relative to content, programming and functionality• Worked with online agency to manage implementation of functionality updates• Provided copywriting support. Monitor analytics and makes recommendations for improvements• Assisted with SEO marketing activities such as optimizations, new page development, organic search, linkbuilding campaign, development and implementation of meta tags, title tags, etc. • Participated in the development of interactive communications strategies• Researched and explored current interactive trends in order to advance VSB's programming as well as identify “benchmark” websites for innovative design and technology features• Worked closely with other staff to create online promotions; assists in development and implementation of campaign and oversees the email marketing process• Performed graphic production services including corporate materials (Marketing Plan, Annual Report, etc.), printed collateral (print advertisements, posters, table tents, lanyards, etc.), PowerPoint presentations, and digital email communications. • Coordinated and distribute all newsletter marketing campaigns. • Performed copywriting support. • Managed VSB's marketing databases, including marketing and Film Commission distribution lists for all markets. • Managed database information for email marketing programs and purposes.

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  Rockledge Creative

  • Graphic Designer

    • Oct 2019 - Present

    Rockledge Creative is a design studio based in Santa Barbara, CA.• Create and design various materials for print and digital collateral• Design logos, custom prints, packaging design and other graphic projects• Establish creative direction for clients as well as brand guidelines• Prioritize and m...

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  CHRISTINA ROTTMAN DESIGNS

  • Santa Barbara, California Area

  • Design/Marketing Assistant

    • Jan 2017 - Jan 2018
    • Santa Barbara, California Area

    Christina Rottman Designs is a luxury interior design studio based in Santa Barbara, CA.• Assisted in analyzing design objectives in accordance to clients’ needs• Provided input in creation of design concept statements• Performed market research work in a bid to understand trends and likes of cus...

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  EvansHardy+Young

  • PR Account Coordinator/Assistant PR Account Executive

    • Jun 2015 - Jan 2017

    Evans Hardy + Young Inc is a full service advertising agency providing print, broadcast, media buying, and interactive services.• Developed increased knowledge of new communication trends and applied to influential engagement• Developed branding initiatives and consistent company messaging• Compo...

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  We The Beat

  • Santa Barbara, CA

  • Writer

    • Aug 2014 - Jan 2017
    • Santa Barbara, CA

    We The Beat is a Santa Barbara-based music blog that specializes in bringing you the best and most up to date music in indie, electronic, hip hop and rock.• Researched various modern music outlets and wrote newly released album and track reviews• Promoted concerts and festivals happening around t...

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  FLOOD Magazine/ANTHEMIC Creative Agency

  • Los Angeles, CA

  • Copywriting/Editorial Intern

    • Mar 2015 - Apr 2015
    • Los Angeles, CA

    FLOOD is a new, influential voice that spans the diverse cultural landscape of music, film, television, art, travel, and everything in between.• Assisted the editorial manager with proof revision, fact checking, and on photo shoots • Conducted interviews and contributed articles to the magazine, ...

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  Santa Barbara Life & Style Magazine

  • Santa Barbara, CA

  • Staff Writing/Public Relations Intern

    • Dec 2014 - Apr 2015
    • Santa Barbara, CA

    Santa Barbara Life & Style is a monthly publication that features all that is fashionable, delicious, and influential to the American Riviera. • Contributed ideas and articles, fact checked and proofread all magazine content• Scheduled and coordinated photo shoots, wrote press releases, monit...

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  Santa Barbara SEASONS Magazine

  • Santa Barbara, CA

  • Social Media/Editorial Intern

    • Jan 2015 - Mar 2015
    • Santa Barbara, CA

    Santa Barbara Seasons is a quarterly publication celebrating local culture, art, restaurants and wineries.• Copy edited and proofread magazine articles, researched and wrote web content• Assisted staff members on photo shoots, fact checked all articles and captions

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  The Kollection

  • Santa Barbara, CA

  • Writer

    • Mar 2014 - Feb 2015
    • Santa Barbara, CA

    The Kollection is a national music blog that reviews and promotes new independent artists.• Researched, wrote and edited reviews of recently released albums and tracks• Posted links to the music streams and downloads provided by independent artists• Interviewed emerging artists and bands

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  Santa Barbara Magazine

  • Santa Barbara, CA

  • Editorial Intern

    • Aug 2013 - Mar 2014
    • Santa Barbara, CA

    Santa Barbara Magazine is a quarterly publication that illustrates the city’s colorful lifestyle, homes and gardens, architecture, food and wine, history, arts, and travel.• Assisted the editorial manager with proof revision, fact checking, and on photo shoots • Conducted interviews and contribut...

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  The Daily Nexus

  • Santa Barbara, CA

  • Staff Writer/Reporter

    • Dec 2012 - Dec 2013
    • Santa Barbara, CA

    The Daily Nexus is a UCSB campus-wide newspaper that is published daily.• Conducted interviews and investigated various topics• Wrote and edited weekly articles concerning news related to the UCSB campus and beyond