Experience

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  Marcus And Millichap Commercial Real Estate Investment Firm

  • United States
  • Leasing Non-residential Real Estate
  • 1 - 100 Employee

  • Senior Marketing Manager

    • Jun 2023 - Present

    Manage marketing and design for 3 businesses: multi-family commercial real estate, capital investments, property management.
    Produce marketing packages, proposal books (BOVs), and Offering Memorandums used by agents to demonstrate expertise and market listings. Take agents from inception to execution of their presentation.
    Regulate social media content, press releases, and external outputs and track KPI & ROI performance.
    Manage team’s website content, design, and SEO strategy to optimize traffic to listings. Use third-party channels and outside marketplaces to give listings the most visibility for 4 company sites.
    Efficiently put budgets towards third-party channels for printing and distribution of mailing assets to address databases.
    Create and manage databases of past clients and potential future leads by area, demographics, budget, etc. Design mass emails curated for their intended database and track KPIs for strategizing.

• 

  Kleer & Garcia Diaz at ONE Sotheby's International Realty

  • Lead Graphic Designer / Marketing Project Manager (Remote)

    • Jan 2022 - Jul 2023

    Focused and modernized branding direction through the creation of guidelines, logos, print, and digital media:
    • Hands-on projects for print included postcards, brochures, promotional mailers, signs, business cards, and for magazines such as Modern Luxury, Ocean Drive, and Haven.
    • Digital projects such as social media management (image/video), mass email marketing campaigns, updating website content, and employment of digital ads.
    Grew Instagram follower count from 800~ to 4500~ (550% increase) in an 11-month span. Designing image/video content for posting and managing social media.
    Increased targeted Ad click-through rate by 210% by employing a new marketing strategy: tripled group reach by reallocating budget, tracking relevant KPIs, and working with a third-party consulting firm for demographic-targeted, geo-targeted, and re-targeted ads on Google and Facebook Ad Networks.
    Designed a variety of digital and print media for residential and commercial listings to best suit seller needs.
    Lead mass email marketing campaigns to a database of 21,000~ consistently engaging 16,500~, yielding 80% lifetime value with targeted database usage.
    Created current marketing guidelines.
    Optimized and updated website SEO - employed update strategy based on market practices, third-party consulting and conducting Google Analytics and Semrush analysis.
    Grew database using Act CRM for promotion of listings & open houses successfully, ensuring guest attendance and RSVPs

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  Mazza Recycling Services

  • United States
  • Environmental Services
  • 1 - 100 Employee

  • Social Media Manager/Graphic Designer (Hybrid)

    • Aug 2019 - Dec 2021

    Grew Instagram account to over 6k followers at TOD
    Designed branding for all print and digital business needs
    Tracked company web presence using SEO practices and Google Analytics
    Managed databases, creation, and distribution for print/digital assets

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  Avanti Way Realty

  • United States
  • Real Estate
  • 700 & Above Employee

  • Graphic Design Marketing Summer Intern

    • May 2018 - Aug 2018

    Majorly rebranded Seller CMA design guidelines under the company's lead Graphic Designer/Marketer
    Created graphics and a variety of templates for company use

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  Studio T-sq

  • United States
  • Architecture and Planning
  • 1 - 100 Employee

  • Photoshop Instructor Assistant Intern

    • Aug 2017 - May 2018

    Co-instructed a sophomore Photoshop class for their official Adobe Photoshop Certification (I held my own)
    Class management and evaluation - 100% certification pass rate

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  Profolio Home Mortgage

  • United States
  • Financial Services
  • 1 - 100 Employee

  • Administrative Assistant

    • Aug 2014 - Dec 2017

    Recurring maintenance administrative tasks such as scanning, printing, proofing, shredding, typing, file/database management, etc.
    Communication with Owners, tenants, and contractors to ensure satisfaction at all levels.
    Created flyers and other marketing materials for agents/properties detailed in Avex CRM