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Carlos Pedroza is a seasoned publishing executive with expertise in luxury, lifestyle, and digital media. He has held various leadership positions in top-tier companies, including Partner at KA.PR and Group Publishing Director at Televisa. Pedroza has a strong background in content strategy, public relations, and editorial direction.

Experience

    • Mexico
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Partner
      • Dec 2020 - Present
      • Mexico

      We are a creative consultancy, communication and management agency skilled in luxury, lifestyle, fashion, beauty, culture, design and gastronomy, based in México City and Dubai working worldwide. We develop quality and honest narratives that provide a distinctive storytelling as the guiding principle needed for building audiences, whether is developing an artist’s career or evolving a brand’s vision. We partner with our clients and take a highly strategic and creative approach to projects with the goal of setting an inspiring vision that we implement through our areas of expertise: PR, consulting, marketing, talent management and creative projects/content production. We work with a multicultural, multinational pool of talents and our growing network of like-minded professionals. We act as a brand’s creative collaborator, facilitating partnerships and developing content that is elevated and engaging.

    • United Arab Emirates
    • Media Production
    • 200 - 300 Employee
    • Publishing Director
      • Sep 2017 - Apr 2020
      • Dubai, United Arab Emirates

      Publishing Director for the Luxury & Business portfolio (Emirates Woman, Emirates Mini, Emirates Bride, Jumeirah magazine, Gulf Business, Portfolio for Emirates Skywards and Business Traveller Middle East, Identity, SoleDXB Magazine, MavenMagnet) at Motivate Media Group in Dubai.

  • Ediciones Tourbillon
    • Mexico City Area, Mexico
    • Publishing Director
      • Aug 2015 - Aug 2017
      • Mexico City Area, Mexico

      Business Strategy, Management, Brand development, Digital, advertising and content strategy, Budget and bottom line responsibility for all platforms (Print, Digital, events, custom publishing). Reporting to President/CEO. Current brands: Tiempo de relojes (Market leader), Gentleman (Luxury Male lifestyle), SIAR (Top high-watchmaking event within the American continent). Operations in MX, Spain, Colombia. Audience: High Luxury, HHI individuals, 70% male- 30% female within Latin America and Spain.

    • Mexico
    • Telecommunications
    • 700 & Above Employee
    • Group Publisher
      • Jul 2013 - Jun 2015

      Group Publishing Director for the Luxury and Male division within the company (Esquire, Harper's Bazaar, Men's Health, Poder) and also overseeing Muy interesante and Conozca más within the general interest segment. Responsible for the P&L of each brand, strategy, budget and business development for luxury related projects. Currently, my task is to bring the brands to a multi-platform environment, develop new businesses and revenue sources, coordinate communication between all areas of the company with direct responsibility over a dedicated sales force for the group.

    • Group Publisher
      • Aug 2010 - Jun 2015

      Group Publishing Director for the Male/General Interest/Children and Teen segment. Among the titles on this portfolio are Esquire, Men's Health, National Geographic, Marvel, Disney and 20+ other titles. Responsible for the P&L and strategy of the segment.

    • Executive Editorial Director
      • Jul 2008 - Jun 2015

      I oversee the editorial strategy for the Hearst portfolio within Editorial Televisa (Esquire, Cosmopolitan, Harper's Bazaar, Popular Mechanics, Good Housekeeping, Seventeen). Additionally to the Hearst titles, I supervise Caras Sports and Caras Casaviva. I also directly act as editor in chief for Esquire Latin America.

    • Director editorial Esquire
      • 2008 - Jun 2015

    • Group Editor in Chief
      • 2002 - 2008

      I was in charge of the overall content for a male/ luxury group of magazines (Quo, Life&Style, Audi Magazine, Yatchs, Cronos, Time Out México, Sports Illustrated Swimsuit Edition, Ambientes). I managed budget, editorial and art teams, content strategy, new projects, Custom Publishing.

Education

  • 1992 - 1996
    Universidad Iberoamericana, Ciudad de México
    Bachelor's degree, Communication and Media Studies
  • 2010 - 2010
    FIPP
    Certificate, Magazine Brand Management Certificate

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications Services”

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