Experience

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  Go Mate Drinks

  • Geneva, Switzerland

  • Business Director Switzerland

    • Oct 2023 - Present
    • Geneva, Switzerland

    An innovative all-natural drinks company that uses the energizing, mental focus, and relaxing properties of Yerba Mate, Nootropics, and fruit juices to help high performers keep their minds sharp & and healthy.

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  Gotan Craft Brewery Company Sàrl

  • Switzerland

  • Founder

    • Nov 2017 - Oct 2023
    • Switzerland

    Creating and developing beer is one of my strongest passions and Gotan is proof of this. As I started this craft beer company, after + 15 years in the beer business, I wanted to focus on building a strong sense of diversity, partnership, and premiums beers styles.Our brewery reflects the best of merging cultures, and years of experience traveling and living in different cultures. Testing and developing beers with professionals Masters Brewerers, with a focus on brewing premium beers.I provide my experience as well 360 vision of the business and collect the experiences of the people who work with me to achieve the most out of our daily efforts.Gotan is all about sharing the best of us, as we build a company that cares about the planet and the ones who inhabit it.Our main goal is to brew a beer that our Swiss people will be proud to be represented in markets all over the globe.

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  Standing Up

  • Miami/Fort Lauderdale Area

  • Marketing and Sustainable Business Development Consultant

    • Jan 2016 - Mar 2018
    • Miami/Fort Lauderdale Area

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  Atheli.com

  • Miami/Fort Lauderdale Area

  • Business Developer Director & Partner

    • Feb 2014 - Nov 2015
    • Miami/Fort Lauderdale Area

    Atheli was born after a long period of research on the sports lifestyle industry and shopping trends, becoming the first sports and lifestyle e-commerce website focus 100% on active women.Established the brand's strategy from positioning to communication guidelines.Responsible for hiring and leading the design, digital content and programming teams. Generate relationship and agreements with sports Brands, Industry Associations & 3rd parties digital services.Led a team of 7.Achievements :Social Media Advertising: Reaching an average of 7 over 10 points on Facebook Ad Relevance Score during 14 consecutive months.Generate 22 partnerships contracts with sports brands, including brands like Asics, Oakley, Capezio, Wilson.

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  Interactive Ducks

  • Miami/Fort Lauderdale Area

  • Founder & Business Developer Director

    • Apr 2010 - Oct 2014
    • Miami/Fort Lauderdale Area

    Start-up interactive agency. Focused on non-traditional promotional techniques using technology as a primary tool at the point of sale (Retail) that maximized sales performance and brand awareness. Pioneer in the introduction of interactive solutions to brands like, Polo Ralph Laurent, Davidoff, DKNY, Remy Martin. Campaigns: designed, developed and deployed the first Interactive Polo Game (kinect) for Polo Ralph Laurent, with an increasing sales result for the brand by double from the same month prior year. Created the first interactive game using Light Blue devices, for Davidoff and implemented at 7 different airports in Latin America and U.S. Introduced and developed Augmented Reality experience for DKNY (Estee Lauder Group). Integrated and presented at Orlando Travel Retail Show (March 2013) the first transparent touch screen experience. Developed direct relationships with mul-tinational companies and strategic electronics developers, based in U.S and abroad. Multidisciplinary team leader coordinating teams of app developers for Apple, Android, Windows, and BB, software & hardware engineerings, 3D designers, marketing and sales personnel.

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  Diluvia

  • United States

  • Key Account Director

    • Nov 2008 - May 2010
    • United States

    Set strategy with Spanish headquarters to introduce branch of new advertising agency into U.S. market. Opened this office and built division from ground up, creating policies and procedures that met parent institutional goals as well as U.S. business requirements. Successfully generated 360º marketing proposals, which were then turned over to clients for execution in most cases. Led team of 4 direct reports.

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  LatamOne

  • Miami-Fort Lauderdale Area

  • Regional Director North & Central America

    • Apr 2007 - Oct 2008
    • Miami-Fort Lauderdale Area

    Opened Miami branch of this Argentine company, developing policies and procedures to create value in US market. Focused on below-the-line advertising to create positive marketing initiatives. Created plan for customer relations management system for Christian Dior that collected data in conjunction with point-of-sale (POS) devices. Spearheaded design and creative teams located in Argentina and Costa Rica.

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  Paraiso Group Sport Marketing and TV Production Company

  • Commercial Director & Partner

    • Aug 2003 - Mar 2007

    Managed and produced advertising campaigns sport events and TV shows.Developed Non Stop TV Commercial Service DepartmentCoverage for The Tennis Channel (USA) south american tennis open.Developed and produce the first sport business TV show in Argentina.Created and conducted Sport Business Seminars in Brazil for the Brazilian Tennis Association.

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  Cervecería y Maltería Quilmes

  • Argentina
  • Food and Beverage Services
  • 700 & Above Employee

  • Marketing Director International Beverage Division

    • Mar 1999 - May 2003

    Cervecería Quilmes Argentina (Ex Heineken Group). Managed and led second largest market for this group, involving launching flagship brand (Quilmes), developing brand leadership, improving product mix and marketing approach, and identifying and promoting local human resource talent. Developed and implemented Marketing Plans for 6 different brands. Generated new category products. Increased sales, SOM and profit margin. Acted as media spokesperson and official representative at Paraguay Advertising Chamber. Oversaw $9M annual marketing budget. Led team of 60 with 10 direct reports.

  • Category Manager Strategic Brands

    • Feb 1990 - Feb 1999

    Developed a Marketing Plan for two strategic brands coordinating the activities with the group's main brands.Led a interdisciplinary team, brand managers and sales managers.Oversaw team of 23 distributors along the country.