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Bio

Carlos Humberto Damas Dominguez, a seasoned marketing expert, has spearheaded consumer research initiatives at Procter & Gamble, uncovering key pain points and misconceptions about loyalty programs. His experience as Graphics Head & Social Media Manager at The Legacy Living Team has equipped him with a keen eye for visual branding and social media strategy. Holding an MSc in Marketing from the University of Manchester and a Bachelor's Degree in Communication from the University of New Mexico, Carlos has developed a unique blend of creative and analytical skills. Throughout his career, Carlos has successfully designed and executed marketing campaigns, managed social media presence, and collaborated with cross-functional teams. His tenure as Community Manager at Casa Merolek showcased his ability to engage with local communities and drive brand awareness. Currently, Carlos continues to leverage his expertise in marketing, communications, and visual design to drive results-driven strategies. As a polyglot, Carlos is proficient in both English and Spanish, allowing him to effectively communicate with diverse audiences worldwide. His experience spans multiple industries, including real estate, media, and consumer goods, making him a versatile and adaptable professional.

Experience

  • Procter & Gamble
    • Manchester, UK (hybrid)
    • Marketing Consultant
      • Mar 2025 - Aug 2025
      • Manchester, UK (hybrid)

      Conducted consumer research in two global markets (Spain & Italy) to analyze consumer behavior related to loyalty programs, such as points accumulation and cashback mechanics.
      Identified key consumer pain points and misconceptions, about how to redeem offers and reward mechanics.
      Developed a strategic brief for a new education campaign focused on highlighting the benefits of using cashback programs, addressing consumer needs and preferences.
      Specified key campaign elements, including core messaging, visual components, and country-specific adjustments.

  • The Legacy Living Team
    • Honolulu, USA (remote)
    • Graphics Head & Social Media Manager
      • Feb 2023 - Jun 2024
      • Honolulu, USA (remote)

      Developed and executed marketing strategies and campaigns for the real estate industry in Hawaii, USA.
      Designed high-quality graphics to enhance online presence and brand consistency across social media, email, websites, and other promotional materials, which were monitored and analyzed through key performance indicators.
      Coordinated with external teams to ensure cohesive, results-driven marketing activities.

    • Media Assistant
      • Jan 2021 - Jul 2021
      • Tuxtla Gutierrez, Mexico

      Wrote and developed detailed scripts for a local news broadcast channel and collaborated with various types of departments in charge of TV production mainly by providing creative textual & graphic support.

    • Graphic Designer & Web Model Maker
      • Aug 2020 - Nov 2020
      • Tuxtla Gutierrez, Mexico

      Created visual concepts to communicate ideas with defined layouts and production designs.
      Collaborated with work teams such as animators, writers and promoters to understand and address readers' needs.
      Produced digital representations of written texts using specialised software while working closely with project managers to understand requirements and specifications for accurate and detailed web page production.

  • Casa Merolek
    • Tuxtla Gutierrez, Mexico
    • Community Manager
      • Jan 2020 - Jul 2020
      • Tuxtla Gutierrez, Mexico

      Engaged with the local community via social media to boost brand awareness, organised events to promote engagement, handled online reviews, and developed customer relationship management strategies for the company.

Education

  • 2024 - 2025
    University of Manchester
    MSc Marketing, Marketing
  • 2022 - 2022
    University of New Mexico
    Bachelor of Arts Degree in Communication, Communication
  • 2018 - 2022
    Autonomous University of Chiapas
    Bachelor's Degree in Communications, Communications

Services

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References

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