Bio
Experience
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Procter & Gamble
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Manchester, UK (hybrid)
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Marketing Consultant
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Mar 2025 - Aug 2025
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Manchester, UK (hybrid)
Conducted consumer research in two global markets (Spain & Italy) to analyze consumer behavior related to loyalty programs, such as points accumulation and cashback mechanics.
Identified key consumer pain points and misconceptions, about how to redeem offers and reward mechanics.
Developed a strategic brief for a new education campaign focused on highlighting the benefits of using cashback programs, addressing consumer needs and preferences.
Specified key campaign elements, including core messaging, visual components, and country-specific adjustments. -
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The Legacy Living Team
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Honolulu, USA (remote)
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Graphics Head & Social Media Manager
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Feb 2023 - Jun 2024
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Honolulu, USA (remote)
Developed and executed marketing strategies and campaigns for the real estate industry in Hawaii, USA.
Designed high-quality graphics to enhance online presence and brand consistency across social media, email, websites, and other promotional materials, which were monitored and analyzed through key performance indicators.
Coordinated with external teams to ensure cohesive, results-driven marketing activities. -
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Radio, Television and Film System of Chiapas
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Tuxtla Gutierrez, Mexico
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Media Assistant
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Jan 2021 - Jul 2021
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Tuxtla Gutierrez, Mexico
Wrote and developed detailed scripts for a local news broadcast channel and collaborated with various types of departments in charge of TV production mainly by providing creative textual & graphic support.
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Letra Suelta University Gazette (offline and online versions)
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Tuxtla Gutierrez, Mexico
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Graphic Designer & Web Model Maker
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Aug 2020 - Nov 2020
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Tuxtla Gutierrez, Mexico
Created visual concepts to communicate ideas with defined layouts and production designs.
Collaborated with work teams such as animators, writers and promoters to understand and address readers' needs.
Produced digital representations of written texts using specialised software while working closely with project managers to understand requirements and specifications for accurate and detailed web page production. -
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Casa Merolek
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Tuxtla Gutierrez, Mexico
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Community Manager
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Jan 2020 - Jul 2020
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Tuxtla Gutierrez, Mexico
Engaged with the local community via social media to boost brand awareness, organised events to promote engagement, handled online reviews, and developed customer relationship management strategies for the company.
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Education
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2024 - 2025University of Manchester
MSc Marketing, Marketing -
2022 - 2022University of New Mexico
Bachelor of Arts Degree in Communication, Communication -
2018 - 2022Autonomous University of Chiapas
Bachelor's Degree in Communications, Communications
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References
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