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Carlos Fabian Petrel is a seasoned retail executive with a proven track record of driving digital transformation and growth. As Digital Merchandising Leader at Decathlon Australia, he oversees online product merchandising and campaigns, ensuring alignment with digital strategy and driving corporate growth. With 8 years of experience in managing online sales, product management, and inventory control at Bing Lee Electrics, Harvey Norman, and Sony Centre Sydney, Carlos has developed a unique ability to balance operational efficiency with customer-centric approaches. Throughout his career, Carlos has honed his expertise in e-commerce, online branding, and marketing strategy, with a strong focus on data-driven decision making. He holds a Bachelor's degree in Commerce (E-Commerce/International Business) from the University of Wollongong, and is proficient in languages such as English and Spanish. As a results-driven leader, Carlos has consistently demonstrated his ability to drive sales growth, improve operational efficiency, and foster a culture of excellence in his teams. His expertise makes him a valuable asset to any organization seeking to enhance its e-commerce capabilities.

Experience

    • Digital Merchandising Leader
      • Apr 2022 - Present
      • Australia

    • Australia
    • Computers and Electronics Manufacturing
    • 200 - 300 Employee
    • Online Content Manager
      • Jul 2013 - Apr 2022

      • Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategy• Work closely with the Marketing department and suppliers to execute strategies aimed at supporting corporate growth goals including Online sales and web presence. • Manage online campaigns and promotional activity, including briefing in required assets, building EDMs and managing key dates to ensure on time delivery.• Manage the personalization plan including the online product recommendation engine in collaboration with the Omni-channel team.• Provide administrative support to the Website's sales team and stores.

    • Website Sales Manager
      • Feb 2011 - Jul 2013

      • Overviewed online sales for the company’s website on a daily basis.• Ensured that any stock issues, returns and customer complaints were handled effectively and in a timely manner.• Managed call centre team members’ activities including their development. Successfully coached and motivated the team to achieve sales, profit and customer experience goals

    • Sales Manager (2IC) - Harvey Norman Computers Broadway
      • Mar 2010 - Feb 2011

      • Meet sales goals by training, motivating and providing feedback to sales staff through the implementation of a KPI based programme.• Maintain outstanding store condition and visual merchandising standards.• Manage store operations by ensuring exceptional performance and excellent customer services• Overseeing stock control and receiving orders• Implement the company’s marketing promotions weekly

    • Store Manager
      • Mar 2004 - Jul 2008

      • Store business operations, including managing profit and loss statements, facility management, safety, security and banking.• Product management including ordering, receiving, stocktaking, price changes, handling damaged products and returns.• Work closely with the Sony Centre Brand Strategy team by implementing the Friedman Retail Management Programme• Human resources tasks including the recruitment, hiring, training and development of staff, sales and customer service coaching, payroll and workplace scheduling.

Education

  • 2000 - 2003
    University of Wollongong
    Bachelor, Commerce (E-Commerce/International Business)
  • Colegio Salesiano Leon XIII
    High School Certificate

Suggested Services

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Industry Focus. “Sporting Goods Manufacturing”

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