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Carlene Edwards

Senior Manager - Promotions & Sponsorship at The Jamaica National Group

Intro Book

Marketing and promotions expert driving brand growth and visibility.

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Location

Kingston, Jamaica, JM

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Carlene has 20+ years of experience in marketing and promotions, which is a significant amount. Her role as Senior Manager at The Jamaica National Group involves overseeing promotions, sponsorships, and digital, which are all high-demand areas. Her education from the University of the Commonwealth Caribbean adds to her credibility. However, her rate is not extremely high, which suggests she may be open to negotiations or has a more modest expectation. Considering her experience and education, a rate of $125 per hour seems reasonable, but it’s on the lower end of the spectrum. Some marketing professionals with similar experience might charge upwards of $200 per hour, but Carlene’s rate is more in line with entry-level or mid-level professionals in the industry.

Bio

Generated by

Topline AI

Carlene Edwards is a seasoned marketing and promotions professional with 20+ years of experience in driving strategic initiatives to enhance brand positioning and visibility. She has led comprehensive programs, including youth banking initiatives, and spearheaded innovative concepts for sponsorships, events, and promotions. Carlene holds a Master of Business Administration degree from the University of the Commonwealth Caribbean.

Credentials

Masters in Business Administration

-

Experience

The Jamaica National Group
- Jamaica
- Senior Manager - Promotions & Sponsorship
  - Aug 2021 - Present
  - Jamaica
  As the Senior Manager overseeing Promotions, Sponsorships and Digital, I drive strategic initiatives to enhance brand positioning and visibility. Through innovative planning, partnership negotiations, and a focus on digital opportunities, I elevate the brand's presence and cultivate key relationships to solidify our position as an industry leader.
JN Bank
- Sales Promotions & Events Manager
  - Feb 2015 - Aug 2021
  In the capacity of Sales Promotions & Events Manager, I lead the strategic direction of comprehensive programmes, including those focused on youth banking, to drive sales and engagement. I spearhead the ideation and execution of innovative concepts for sponsorships, events, and promotions, aligning them with organizational goals. By identifying strategic partnership opportunities and leading change initiatives, I contribute to the growth and success of the organization.
Supreme Ventures Ltd.

Jamaica

Entertainment Providers

300 - 400 Employee
- Sponsorship & Public Relations Manager
  
  Feb 2013 - Jan 2015
  
  As the Sponsorship and Public Relations Manager, I managed all aspects of public relations and sponsorship negotiations and executions for the group, focusing on internal and external publicity and image enhancement. My responsibilities include crafting press releases, coordinating interviews, conducting research and executing strategies to bolster the organization's public image and foster positive relationship with stakeholders. By managing these critical functions, I play a pivotal role in shaping the group's reputation and maximizing visibility through strategic communication initiatives.
- Senior Corporate Communications Officer
  
  Sep 2009 - Jan 2013
- Corporate Communications Coordinator
  
  Sep 2006 - Sep 2009
Jamaica Racing Commission
- Senior Secretary
  - Jan 2002 - Aug 2006
A. B. & D Electrical
- 59-63 Slipe Road, Kingston
- Receptionist/Account Executive
  - Jul 1998 - Nov 2001
  - 59-63 Slipe Road, Kingston

Education

2011 - 2013

University of the Commonwealth Caribbean (UCC)
Master of Business Administration (M.B.A.), Business Administration and Management, General

2011 - 2013
2006 - 2008

University of the Commonwealth Caribbean (UCC)
Bachelor of Science (B.Sc.), Marketing/Marketing Management, General

2006 - 2008
2004 - 2006

University of the Commonwealth Caribbean (UCC)
Associate of Science (A.S.), Business Administration and Management, General

2004 - 2006
2002 - 2003

B & B University College
Certified Professional Secretary (C.P.S.), Administrative Assistant and Secretarial Science, General

2002 - 2003
2000 - 2001

The University of the West Indies
Certificate - Computer Literacy

2000 - 2001
1993 - 1998

Guy's Hill High
CXC Certificate

1993 - 1998

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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Carlene Edwards

Refer a Friend to Get
100 Credits For FREE

$125.0

Hourly Rate