Experience

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  Kickstart Ventures

  • Philippines

  • Corporate Communications

    • Apr 2020 - Present
    • Philippines

    As the pioneering Communications hire at Kickstart Ventures, I spearhead the development of the firm's brand and publicity efforts across Southeast Asia. Through strategic initiatives, I've positioned Kickstart as a choice investor in SEA and a preferred local partner for startups entering the Philippine market. My role revolves around ensuring consistency and impactful presence across all channels - paid, earned, shared, and owned - aligned with our investment mandate and overarching innovation narratives.Beyond crafting compelling strategies, I drive creative endeavors such as branding collaborative ecosystem ventures, fortifying our brand identity, and orchestrating landmark events alongside our esteemed Limited Partners and ecosystem collaborators. Simultaneously, I extend PR counsel and support to over 20 startups within our diverse portfolio, amplifying their visibility across the region's entrepreneurial ecosystem.

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  Klook

  • Philippines

  • Community Team Lead

    • Jan 2019 - Feb 2020
    • Philippines

    I was the first to hold the Community Team lead role for Klook across its SEA markets, wherein I led impactful offline initiatives for the travel tech startup, resulting in significant multi-million USD revenue gains. I created curated immersive experiences and engaged with strategic partners from global attractions and airlines, which include Disneyland, Universal Studios, Cathay Pacific, and EVA Air.I also served as the interim PR manager during my time and secured extensive media coverage and enhance brand recognition. I developed comprehensive briefing materials for senior management, empowering them for thought leadership opportunities and cementing Klook's position as a trailblazer in the travel industry especially in the Philippine market.

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  EON The Stakeholder Relations Group

  • Account Manager - Corporate Communications

    • Sep 2017 - Nov 2018

    As part of EON's Corporate Communications team, I specialized in providing our roster of clients with strategic communications and stakeholder relations counsel. I also implemented their communication plans to enhance their brand awareness and credibility across various sectors such as tourism, FMCG, and retail. I also pitched for new accounts and fostered growth while managing a dedicated team of associates to ensure exceptional client service. Through our team effort, we executed successful corporate communications campaigns and secured extensive media coverage for our clients across major media platforms in the Philippines spanning television, radio, and print.

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  Dolphin Fire Group Inc

  • NCR - National Capital Region, Philippines

  • Public Relations and Events Manager

    • Jul 2016 - Aug 2017
    • NCR - National Capital Region, Philippines

    As the Communications Manager, I created and implemented communications initiatives for Dolphin Fire Group Inc., its mother company Menlo Capital, and Menlo Capital's other subsidiary companies. I developed print and online marketing collaterals for DFGI's various projects, press releases, and feature articles. I also established relationships with key media to secure and grow coverage for DFGI, monitored press stories relating to the organization and its sister companies, and managed and organized press conferences for DFGI initiatives - tasks which include program planning, execution, task management, and vendor relations.Key skills: Content creation, event organization, and media relations

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  APEC - Asia-Pacific Economic Cooperation

  • Philippines

  • Media and Communications Associate (CEO Summit 2015)

    • Apr 2015 - Jan 2016
    • Philippines

    As the Media and Communications Associate for the APEC CEO Summit held in Manila in 2015, I drafted and implemented the social media plan of the Summit, developed content for the website, liaised with media partners and corporate communications departments of our sponsors, and produced creative materials such as event invites, print advertisements, and television advertisements for the Summit which were released on local and international media outlets such as the The Wall Street Journal, Time, Fortune,Bloomberg, and CNN.Key skills: Social media management, content creation, and strategic media relations