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Carla Deacon

Brand & Marketing Manager at Morphettville Racecourse
Intro Book
Carla Deacon, a seasoned marketing professional with 2 years of experience at Morphettville Racecourse, brings 5 years of experience in marketing and management from Make-A-Wish Australia, complemented by a Bachelor of Applied Science degree from Deakin University.
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Location
Greater Melbourne Area, AU
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Bio

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Carla Deacon is a seasoned marketing and brand expert with a proven track record of driving revenue growth and positive brand association. As National Brand and Marketing Manager at Make-A-Wish Australia, she successfully developed and executed strategic marketing campaigns, resulting in increased awareness and revenue. Prior to this role, Carla held various marketing positions at Melbourne Cricket Club, Avalon Floats & Trailers, and Whistler Blackcomb, showcasing her versatility and ability to adapt to diverse industries. Carla holds a Bachelor of Applied Science in Human Movement (Psychology) from Deakin University and is currently based in the Greater Melbourne Area.

Experience

  • Morphettville Racecourse
    • Adelaide, South Australia, Australia
    • Brand & Marketing Manager
      • Jun 2022 - Present
      • Adelaide, South Australia, Australia

  • Make-A-Wish Australia
    • Australia
    • Non-profit Organizations
    • 100 - 200 Employee
    • National Brand and Marketing Manager
      • Jan 2016 - Aug 2019

      • Working as part of an incredibly dedicated, passionate and resourceful team to make life-changing wishes come true for kids battling serious illness.• Development and execution of strategic marketing, communications and PR/media strategies resulting in increased revenue, awareness and positive brand association.• Responsibility to create and execute integrated national, state and community based marketing activity across multi-channel touch points including TVC.• Creative use of very limited marketing budget, maximising brand assets and internal resources

    • Brand Manager
      • Jul 2014 - Dec 2015

  • Avalon Floats & Trailers
    • Marketing Consultant
      • Nov 2013 - Jul 2014

  • Melbourne Cricket Club
    • Brand and Licensing Manager
      • Apr 2005 - Oct 2013

  • Buller Ski Lifts
    • Mt Buller, Victoria, Australia
    • Ski Instructor
      • Jun 2004 - Sep 2004
      • Mt Buller, Victoria, Australia

  • Whistler Blackcomb
    • Creekside, Whistler, BC, Canada
    • Ski Instructor
      • Nov 2003 - Apr 2004
      • Creekside, Whistler, BC, Canada

  • Ziptrek Ecotours Inc.
    • Whistler, BC, Canada
    • In-Resort Marketing/Tour Administrator
      • Jun 2003 - Dec 2003
      • Whistler, BC, Canada

  • Copper Mountain Resort
    • Copper Mountain, Colorado, USA
    • Ski Instructor
      • Dec 2001 - Apr 2003
      • Copper Mountain, Colorado, USA

Education

  • 2007 - 2008
    Public Venue Management School
    Venue Management
  • 1998 - 2001
    Deakin University
    Bachelor of Applied Science (B.A.Sc.), Human Movement (Major in Psychology)
  • Loreto Mandeville Hall
    VCE

Suggested Services

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Industry Focus. “Events Services”

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