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Carl Faiella is a seasoned professional with 30+ years of experience in non-profit management, staff development, program development, fundraising, community outreach, and leadership. He has worked with various organizations, including non-profit organizations and select for-profit businesses, and has developed comprehensive plans for establishing endowments and planned giving programs. He has also managed successful re-introductions of agency brands, increased annual donations, and drove sales growth. Faiella has a strong background in marketing, social media, event planning, and community development, and has led the rollout of automated online proposal request systems and improved client service materials. He holds a B.A. degree in American Studies and English from Rutgers University.

Experience

    • Consultant And Independent Contractor
    • Consultant and Independent Contractor
      • Jan 2009 - Present

      ___________________________________________Project-based work for non-profit and select for-profit organizations, including:* ground-up fundraising planning, including annual appeals, endowment efforts and capital campaigns* branding and communications planning* marketing and advertising material...

    • Director of Individual and Planned Giving
      • Sep 2007 - Mar 2009

      ___________________________________________Selected Accomplishments:* Developed a comprehensive plan for establishing an endowment and planned giving program; assembled a committee of volunteers; produced RFPs for investment management and fiduciary services; and created all related materials fro...

    • Director of Communications and Development
      • Oct 2006 - Oct 2007

      ___________________________________________Selected Accomplishments:* Managed the successful re-introduction of an agency’s brand, retaining brand equity and emphasizing the continuation of locally-run programs after a controversial and difficult merger* Oversaw critical updates to technology, in...

    • Major Gifts and Planned Giving Officer
      • 2004 - 2006

      ___________________________________________Selected Accomplishments:* Increased gifts of $1000+ from $315,000 to $393,000 in year one and $393,000 to $444,000 in year two by restructuring major gifts efforts and rolling out the Leaders’ Circle, a re-branding of the local giving society formerly k...

    • Assistant Product Manager, Retirement Plans (prior: Marketing Associate; Mark...
      • 1999 - 2003

      ___________________________________________Selected Accomplishments:* Doubled first-year sales of retirement products serving the not-for-profit sector after strategic re-launch; led the rollout of an automated on-line proposal request system and improved client service through materials customiz...

    • Communications Specialist and Speechwriter (President's Office)
      • 1999 - 1999
    • Sales Director (prior positions: Center Manager; Marketing Manager; Salespers...
      • 1992 - 1998

      ___________________________________________Selected Accomplishments:* Drove a 15% increase in gross sales by successfully managing 6,000+ interactions per week at the flagship call center; Formulated and formalized Kaplan’s New York Metro Sales Training Program, shifting sales force from a transa...

    • Marketing Director
      • 1997 - 1997
    • Fundraiser / Field and Phone Canvasser
      • 1989 - 1990
    • Supervisor of Computer-Assisted Telephone Market Research
      • 1988 - 1989

Education

  • 1986 - 1991
    Rutgers University

Suggested Services

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Industry Focus. “Nonprofit Organization Management”

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