Okay, let’s tackle this. So Carl has 51 years of experience, which is a long time. Typically, the longer you have experience, the higher your rate. However, since Carl’s role is Sales Coordinator, which is more entry-level, I'll consider his experience in a broader sense. I'll look at average salaries for sales professionals in his location and industry. According to data, sales coordinators in the US can earn around $40,000-$60,000 per year. Considering Carl's experience and the fact that he's in a smaller town, I'll estimate his hourly rate to be around $75, which is on the lower end of the scale.