Experience

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  Impaq Marketing & Communications Inc.

  • Founding Principal

    • Jun 2005 - Present

    AN ACCOMPLISHED MARKETING AND COMMUNICATIONS PROFESSIONALOffering a Consumer Packaged Goods marketing background across 6 levels of a disciplined professional Marketing regimen from Assistant Product Manager to the position of VP of International Marketing for a $6.5 billion dollar International Packaged Goods Company. Managing Director of a Public Relations Agency and VP and Creative Director of Canada's largest Promotional Marketing Agency. Directed a Mac Design Studio for 5 years, 12 years Public Relations and Head Writer experience with two major Public Relations Agencies and 6 years marketing experience as VP Of International Marketing with a $6.5 billion dollar International Fortune 500 corporation.Developed and Managed major P.R., Media Relations, Promotions Marketing and Communications campaigns including: the $2.5 million national launch of Molson’s Molson Dry, Scotiabank, 4 year contract Provincial Government, 10 year exclusive contract with H.J Heinz, major outreach programs for UNICEF,.An exceptional Manager having worked with the Ontario Provincial Government, Financial and major Fortune 500 clients at both the mid and senior levels. Writing skills anchored by a proven background in Public Relations and Marketing; highly analytical with superior Project and Time Management skills. Professional business writing experience offering solid structural and copy editing skills with an ability to write for a wide range of audiences.More than 20 years marked by major successes in developing award winning Marketing Promotions and Sales focused programs for H.J.Heinz, Molson Breweries, Kraft General Foods, Food Land Ontario, Atari, Suitewise Software Inc., Tambrands, S. C. Johnson, Pillsbury, UNICEF, Coca Cola Foods, Campbell Soup Co., Colgate and Cadbury; programs with proven business results. Positively Impaq your bottom line by calling me at 905-896-1672 or email me at [email protected] for a no cost, "no strings attached" initial consultation.

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  International VP McCain Foods

  • International VP of Marketing

    • Jun 1999 - May 2005

    Wide reaching international experience with this $6.5 billion dollar ( annual sales ) world wide Consumer Packaged Goods Company, responsibility for Sales, Marketing and Profitability for 179 countries on five continents. Worked with international governments all over the world in order to reduce duties and tariffs for importing our products to host countries. Established local sales and marketing teams world wide. Introduced Retail, Food Service, Wholesale, Broker Distributor and market specific partner initiatives and Marketing programs for both regional and global Fast Food Chains including McDonalds, Burger King, KFC, Pollo Campero, the largest fast food chain in Latin America, and Jollibee the largest fast food chain in South East Asia. Successfully built an International Marketing Department from “scratch”, appointed head office staff and hired & developed staff in Dubai, Lille France, Mexico City, Singapore and Moscow.  Implemented a Marketing/Sales Model generated + 200% increased sales revenue in Mexico, + 400 % in Venezuela and + 650 % in Puerto Rico. Year one established a company wide sales training/ development program globally. Able to ramp up quickly establishing key markets in 8 countries in 9 months. First 9 months introduced a new bonus program focused on profit and market growth. Developed an analytical projection model evaluating the potential of uncharted markets based on a matrix of business development indices, GNP, consumer spending and cost load factors Fielded extensive consumer market research studies and ad copy testing in key countries. Undertook analytical market studies, developed ad campaigns for Brazil, Mexico, and Russia. Introduced market specific partner initiatives for both regional and global Fast Food Chains. Developed Brazilian Retail Market and achieved number one market share status in 6 months.  Implemented sales tracking :+65% Customer satisfaction

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  H. J Heinz

  • Group PM

    • 1917 - 1921