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Carl Calcara
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- Merchandising
- Advertising
- Retail
- Sales
- Marketing
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Bio
Experience
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CEO/President
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1970 - 1997
Responsible for operation, direction, and growth of a multi-store company in two states Purchased all merchandise and equipmentManaged inventory and warehouse activitiesProduced and directed print ,radio, and television advertising for the camera store and mini labNegotiated all lease contracts for store locationsTop retailer for Kodak in Kansas City metro area in 1991 and 1992Interviewed, hired, and trained all sales and clerical staffDesigned various business forms for the purpose of control and communication networksHandled all company public relations activities within the industry and throughout the local communityDesigned store layouts for fixturing and merchandisingManaged retail, wholesale, commercial, and industrial accounts, as well as mail order businessSmall Business Retailer of the year, 1985Served as a product consultant in the photo industry for Minolta, PSII, Nikon, Vivitar, Berkey Marketing, and HAMA Germany
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Industry Focus. “Retail”
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