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Carina Tremblay is a seasoned digital marketing professional with expertise in strategic planning, marketing communications, and account management. She has experience in creating brand identities, user interfaces, and digital marketing campaigns for various clients. With a Post-Graduate degree in Strategic Marketing and Advertising and a BA in Applied Arts, she has developed a strong foundation in marketing and advertising.

Experience

  • Paperjetair Studio
    • Cape Town, Western Cape, South Africa
    • Brand and Web Designer
      • Apr 2020 - Present
      • Cape Town, Western Cape, South Africa

      Clients Include: Mr D (Takealot Group), RecoMed, AURA Services, LEAD Nework Europe, Truffle Asset Management and many more• Creation of brand identities, websites, user interfaces, packaging designs and marketing materials• Development of a design methodology to guide clients through the design process and yield favorable results• Improvisation of skills in brand strategy, identity design, user experience design, and project management• Consistent positive feedback for creative input and ability to bring client ideas to life

  • Kartoza (Pty) Ltd
    • Cape Town Area, South Africa
    • UI/UX Designer
      • Jan 2018 - Apr 2020
      • Cape Town Area, South Africa

      • GIS-based user interface designs, including a mobile application and a public website for a top precision agriculture client (www.myfarmweb.com)• Development of hi-fedelity designs for biodiversity data (https://freshwaterbiodiversity.org/)• Collaboration with cross-functional teams including stakeholders, managers and software developers• Planning and supervision of multiple discovery workshops, including a government institute for post-school studies• Scrum and Agile process framework

  • Huble Digital South Africa
    • Cape Town Area, South Africa
    • Digital Strategist
      • May 2017 - Oct 2017
      • Cape Town Area, South Africa

      • Research and analysis to guide and optimise digital marketing• Evaluation of client business and environment in order to identify market opportunities and risks• Google Adwords and organic SEO implementation• Presentation of key findings to clients and internal teams• Social media management in line with digital strategy

Education

  • 2014 - 2014
    AAA School of Advertising
    Post-Graduate in Strategic Marketing and Advertising, Marketing and Advertising
  • 2011 - 2013
    Stellenbosch Academy of Design and Photography
    BA in Applied Arts, Art Direction

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