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Cari Lee R. is a seasoned marketing professional with 20+ years of experience in managing marketing communications, video production, and editorial standards for various companies, including Viking Cruises, Crystal Cruises, and Princess Cruises. She holds a Bachelor of Liberal Studies from Bowling Green State University and has worked in various roles, including Marketing Manager, Executive Editor, and Publications and Public Relations Specialist.

Experience

    • Manager, Product Communications & Processes, Viking Cruises
      • Aug 2017 - Present

    • Marketing and Corporate Communications
      • May 2017 - Jul 2017

  • Crystal Cruises
    • Greater Los Angeles Area
    • Marketing Manager, Executive Editor & Video Production
      • Apr 2006 - Oct 2016
      • Greater Los Angeles Area

      Define graphics and editorial standards for the Crystal brand globally. Establish creative direction, write and edit publications to support loyalty program, hotel, spa, marine operations, and food and beverage departments. Executive Editor for Passport magazine (guest retention publication) with a circulation of 163,000. Develop World Cruise and Grand Cruise program and promotional materials. Produce, direct and script corporate and marketing videos.

  • Princess Cruises
    • Santa Clarita
    • Marketing Communications Specialist
      • 2005 - 2006
      • Santa Clarita

      Manage production of brochures, tactical and direct mail, collateral, POP materials and other marketing communications publications for the company. Edit, write and proofread print, advertising and web-related materials. Ensure brand, style and editorial standards are consistent fleet-wide.

    • Coordinator of Marketing and Related Projects
      • Aug 2003 - Apr 2005
      • Los Angeles, Ca

      Implemented and managed marketing initiatives for LMU Extension programs. Managed all aspects of advertising for LMU Extension, including developing and maintaining relationships with local and national publications, designers, vendors and photographers. Developed, wrote and edited brochures, advertisements, direct mail and select catalogs to promote programs such as Study Abroad, Yoga Philosophy, Film studies at Bonn and Early Childhood Education.

  • Nova Southeastern University
    • Ft. Lauderdale, Florida
    • Publications and Public Relations Specialist, Marketing
      • 2001 - 2002
      • Ft. Lauderdale, Florida

      Managed publications for undergraduate college, including writing and editing for print, web content, direct mail and advertisements. Served as member of university’s editorial and marketing boards.Developed and promoted brand identity and guidelines for undergraduate college collateral.Promoted college by publishing university's first e-mail newsletter for undergraduates, staff, and alumni. Planned and staffed promotional events and trade shows for NSU.

    • Publications & Manuals Specialist
      • 1998 - 2001
      • Miami, Florida

      Managed safety and environmental special projects (including Save The Waves). Coordinated all aspects of the quality assurance manual system. Produced safety communications to comply with company policies and ISO 14001 standards.

  • Princess Cruises
    • Greater Los Angeles Area
    • Various
      • Nov 1989 - 1997
      • Greater Los Angeles Area

Education

  • Bowling Green State University
    Bachelor of Liberal Studies, Journalism & Photojournalism; Film minor
  • 1998 - 2000
    University of Miami
    Graduate work in liberal studies and humanities
  • Kent State University
    Journalism, Photojournalism

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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