Okay, let’s tackle this. So Carel has 31 years of experience, which is a significant amount. However, his role as an owner of his own business might not be directly comparable to other industries. His skills in customer service, sales, and strategic planning are valuable, but the market demand for these skills in his location (Piet Retief, Mpumalanga, South Africa) might be limited. Considering the lower cost of living in South Africa, his hourly rate might be lower than what we'd expect in more expensive locations. Let’s assume an average rate for a business leader with similar experience in South Africa, which could be around R500–R1,000 (approximately $30–$65 USD) per hour. Given his extensive experience, I’ll estimate around $75 per hour, which is on the lower end of the range.